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In this evolving digital world, having the right project management software is a crucial advantage. Ironically, as per the findings of the 2018 Agency Growth Report, more than 40% of creative and marketing agencies still manage their projects on Excel spreadsheets and are dissatisfied with the results they get using a project management tool.
It’s sad, but the only reason these agencies don’t feel happy with the current implementation of their project management tools is that they picked the wrong tool or failed to understand how it works. This brings us to an important question – Which project management tool would work best for your agency? Well, the answer to this question is right here.
In this post, we’ve compiled a list of tools that are known for helping creative and marketing teams stay up-to-date on their to-dos, tasks, and projects. Every project management software or tool listed here has an easy-to-use interface, is packed with unique features, and offers regular updates. Just go through the list and see what tools are likely to address the challenges you face at your agency.
ProofHub , an all-in-one project management software that is designed to overcome all the challenges that are faced by a growing organization or team. With users like NASA, Disney, Netflix, Taco Bell and more, ProofHub surely stands out as an amazing tool for creative and marketing agencies who are looking to make managing work simpler.
Microsoft Project is a tool used by more than 20 million users for project management, resource management, and portfolio management.
Asana is a web and mobile application that combines all the elements of project management, file storage, and collaboration to help teams manage projects better.
Basecamp is a go-to project management tool for teams that are looking for a simple, easy-to-use tool for effective communication and task management.
Trello is a creative tool that allows teams to visualize tasks and everyday assignments on a cardboard-like dashboard.
Workzone is a tool designed to help experienced ad executives and creative teams to bring more visibility into their work process.
Redmine is a free and open source, web-based project management tool that is designed to help teams smoothly run multiple projects and associated subprojects.
Float is a versatile tool that allows creative and marketing agencies to keep track of everyone’s schedule.
Whether it’s projects, customers, or budgeting, Workbook is the kind of tool that outlines everything associated with your creative or marketing agency.
Harvest is known as one of the best time tracking tools with timesheet and invoicing features. It’s the kind of tool you need to keep your business ticking.
FunctionFox is known for its simple user interface and power-packed project management features. This tool offers everything you need to create a successful marketing project.
Hub Planner is a tool designed to help project managers successfully plan and schedule their team’s time across multiple projects.
Workamajig is a tool that brings all the departments in an organization(and their tasks) under one collaboration platform.
FunctionPoint is a productivity tool built for creative agencies. It’s an all-in-one solution that helps teams gain better visibility into projects and budgets.
10,000ft is a project management and planning tool with an easy, interactive user interface. The tool provides features that make it easy for teams to plan, execute, and course correct projects on-time and on budget.
Finance, HR, sales, marketing, and project management, Zoho Projects is the kind of tool that provides features to match a variety of different business functions. With this tool, creative teams and agencies get an easier way to track progress and manage communication when working on a project.
WorkflowMax is a full-featured project management system that provides agencies with the ability to manage finances, sales, and productivity from one central place.
Brightpod is a project management software with easy-to-use board interface, providing teams an easy way to track projects, ideas, and tasks.
DoInbound is a project management tool that provides a framework for creative agencies and focuses on improving the overall efficiency and effectiveness of their teams.
Workfront is a customizable project management solution that allows creative agencies to organize, prioritize, and manage projects better. It also streamlines the feedback and approval process, thereby making it easy for teams to get their content/product approved and delivered.
Podio is a project management tool that brings all project communication into one central place and allows teams to customize them as per their specific needs.
LiquidPlanner is a tool that practices a different methodology for project management. It gives teams a clear view of both best-case and worst-case scenarios in a project. In addition to that, it provides them with the ability to schedule projects better and get everything completed and delivered on time.
TrafficLIVE is a project management tool that works to give creative agencies and teams the ability to serve their clients better and be more productive.
For creative professionals or teams that seek in-depth training and support services, Advantage is the best project management tool available.
Clients & Profits is software for creative businesses. It’s designed to help creative businesses and teams better manage people, projects, media, and money.
If you are looking for a project management tool that will help you run your agency better in the coming year, you will definitely find the perfect tool for your creative team from the above list.
In case you are already using a project management tool/app and you believe we should include it in our list of the best project management tools for creative and marketing agencies, tell us about it in the comments!
Guest author: Vartika Kashyap runs the marketing team at ProofHub – a project management software for teams of all sizes. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship.
The post 26 Project Management Tools For Creative and Marketing Agencies appeared first on Jeffbullas's Blog.
Hey, content marketers. Imagine this: You’re sitting in a marketing meeting and you hear the following:
What are the first thoughts that come to mind? For many, the first thought would likely be: Why? Followed by a: Is that good or bad? And then finally: What do we need to do next?
If you’ve ever experienced a similar scenario, you’ve come face-to-face with insight famine. The statements above simply relay data points and lack the insight needed to take any sort of action. And this is why an actionable content marketing dashboard is so incredibly important.
When properly set up, an actionable dashboard marries data and insight, helping you quickly see how you’re performing against your benchmarks, goals, and key performance indicators (KPIs), and where you have opportunities to improve results or need to dig deeper.
What makes a dashboard actionable? What key data and insight elements should be included? Let’s dig in.
For a content marketing dashboard to be actionable, it has to answer two simple questions:
In order to answer those questions, there are specific metrics to include based on your overall objectives. For example, if your objective is to drive qualified leads for your sales team, you might measure the amount of inquiries that resulted from a piece of content, how many of those inquiries turned into MQLs, then SQLs, then ultimately customers.
If you apply those metrics to each piece of content, you’ll quickly see which content is hitting the mark, and what needs to be adjusted. And if your objective varies by topic cluster or funnel stage, you’ll need different sets of KPIs for each.
So, how do we answer those two simple questions posed above? There are several key components to consider including in your dashboard:
Benchmarks are essential for understanding how different types of content have performed on average over a specific period of time. Your benchmarks can and should be different based on the content type and its objective.
For example, a top-of-funnel blog post meant to drive traffic will have a different benchmark than a middle-funnel infographic meant to engage. By keeping these front-and center in your marketing dashboard, you can compare at-a-glance.
More than likely your goals are to beat your benchmarks every single time. But it’s important to document your goals so you can gauge success. By adding your goals to your marketing dashboard, you can quickly determine whether you’re on pace to hit your goal and if you’ve been able to surpass it.
And ultimately, keeping that data within your dashboard will help you course-correct where needed and celebrate wins as they occur.
Depending on your objective for the content you’re creating, there could be any number of KPIs to watch. Automating those reports in a dashboard will help you report to your internal team and leadership in an easily consumable way.
For example, if your KPIs are pageviews and asset downloads for a specific campaign, pull those into an executive summary that’s easy to digest with an option to drill down into more specific sources of traffic and conversions.
While measuring specific pieces of content is helpful to enhance performance, it’s important to keep your eyes on overall performance as well. Knowing whether overall website or blog traffic is trending up or down versus the previous year or month will help you inform the types of content you need to create next.
For example, if you notice your organic traffic is trending down month-over-month, you will want to dig into your content report to determine why that is and what needs to be done to repair the situation on a more granular level.
If you’re trying to reach a specific persona, or increase visibility around an important topic, segmenting your data within a dashboard can be hugely valuable. You’ll be able to tell if your content is more or less visible for your target, or if your content marketing strategy needs to shift to meet a different type of demand for that topic.
All of the traffic in the world won’t mean a thing if would-be customers are bouncing off your site immediately. Make sure you’re monitoring your bounce rate and time-on-page for each post to determine if the content is resonating and adjust as needed. While these are often bucketed as vanity metrics, that doesn’t mean they can’t provide meaningful insight or should be forgotten.
To be fully actionable, integrate your sales team’s data sources into your dashboard. With the right analytics strategy, you can pull in performance by page or post from visit to sale. This will help you prove the value of your content, and understand which kind of content converts the prospects you’re looking for.
As a bonus, your sales team will be able to share that kind of converting content as a follow-up from an initial meeting or as a pre-meeting email with their prospects.
An actionable content marketing dashboard is a pivotal piece to a data-informed content marketing strategy. If your data is accurate and your dashboard is actionable, you’re in the right place to start creating and marketing incredible content that has proven ROI and helps your sales team meet their goals. Talk about a win-win!
And before I go, I’d like to leave you with a few rules for measurement mastery:
Don’t forget: You can’t achieve goals you don’t set. And you can’t optimize performance without measurement. Your content marketing dashboard can hold you accountable to both and more.
Are data challenges holding your content marketing dashboard or other initiatives back? Check out our post covering the five top marketing data and analytics challenges, complete with tips to start solving them.
The post Measure for Success: 7 Secrets of Actionable Content Marketing Dashboards appeared first on Online Marketing Blog – TopRank®.
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The post Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads appeared first on Marketing Land.
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