The web audience is changing. With mobile and voice search, the shopping journeys are becoming more fragmented and harder to predict, the attention spans are getting even shorter and the content supply is often greater than demand.
Consequently, it is increasingly important to understand how your site users are interacting with the page elements, and what you can do to better engage them.
What is User Engagement?
Put simply an engagement is just about any sort of action a user performs on your page. This could be anything from clicking a link to scrolling to the end of your page…
In our era of information overload and on-the-go web surfing, we tend to be happy with any type of user engagement we are able to get.
In fact, we want to know how users engage with our pages to better understand what attracts their attention, what prompts them to convert and what pushes them to leave. Understandably, we want to build more engaging page elements and we want to get rid of anything that distracts or annoys them.
Any type of user engagement is important for us to understand how users interact with our web pages.
How to Analyze User Engagement: Tools
Google Analytics: Time on Page (And More)
Google Analytics has a lot of metrics (some of them are being very much misunderstood) that help you better understand user engagement with the page.
Bounce rate always comes to mind first, but let me note right there: A high bounce rate does not indicate poor engagement or low content quality. As a matter of fact, a high bounce rate may indicate that users were able to find what they were looking for right away (so they didn’t have to browse around). So I wouldn’t consider bounce rate an engagement tactic (unless it suddenly increased which may be a sign of something going on).
Time on Page can be a slight indication of a good page engagement (at least you can see people spend some time reading).
Tracking your site “Time on Page” metric using Google Analytics is very easy. To see page-by-page numbers, go to Behavior -> Site Content -> All pages:
Using Google Analytics Goals you can set up “Duration” goal to monitor sessions that lasts a specific amount of time or longer.
Other goals you can monitor using Google Analytics include:
Pages per session (when a user views a set number of pages)
Event (there can be a variety of events you may want to monitor – all of which indicate different types of engagement. These include form submit, video play, ad click, etc.)
Once you set up your goals inside Google Analytics, you get access to two more reports, called Funnel Visualization and Goal Flow. Both provide a visual representation of how your users interact with your on-page CTAs:
Hotjar: Mouse Moves and Page Scrolls (and more!)
While Google Analytics does a pretty good job monitoring your on-page clicks, heatmaps monitor other types of on-page engagement:
Scroll maps show how far into the page the users tend to scroll down
Move maps visualize mouse movements
(There’s also a click map too but we are focusing on non-click tracking here).
Hotjar lets you set up both types of tracking. It also offers a free account that lets you track 2,000 visits a day (you are unlikely to need more).
Move maps work great for identifying page elements that distract your site users from performing important actions on the page, e.g. you don’t want your readers to stare at an image instead of clicking your “Subscribe” button.
Hotjar also allows you to visualize and compare user engagement on a desktop and a mobile device.
Finteza: CTA Clicks
While Google Analytics is very efficient at tracking your primary page goal, it’s not as easy to use for evaluating and comparing multiple CTAs.
The thing is, you probably have dozens of calls-to-action including sharing buttons, optin forms, links to your money-pages, etc. How to track and compare all of them?
Finteza is a free analytics suite that helps you monitor hundreds of events easily. Events can be added using Finteza dashboard or their WordPress plugin. Then you can easily build up your funnels to compare your multiple events and see what actually results in the final conversion:
Finteza provides a much easier and clearer event tracking functionality than Google Analytics, so it’s something to look into.
And which tools are you using to monitor different types of user engagement? Please share in the comments!
However, if guest blogging is done incorrectly, it can be quite ineffective and harmful to your brand. Several big blogs have stopped accepting guest posts. Why? Simply because with Google’s latest search algorithm changes, more and more people are sending guest post pitches while the quality of pitches is declining. That makes it much harder for bloggers to find quality content for their blogs.
That’s the reason I wrote this post – to show you how not to do guest posting and how to do it the right way so you can land some guest posts on popular and high-quality websites.
Let’s go over some of the worst guest post pitches that editors get, and how you can avoid making those mistakes.
1. Spammy guest post pitches
Sincerity is always a good idea.
One of the worst types of guest post pitches that editors get is from people who basically portray the following message:
“I didn’t read a single thing about you or your blog, but I have been following your website. I’m just trying to find quick and easy ways to get a link.”
Huh? That sounds like spam and that’s exactly where that type of email will go.
If you can’t spend at least 10 minutes writing an email that clearly outlines your guest posting idea, then why should editors take time to reply to a spammy email? Before you even sit down to draft the email, you need to do your research on the site so you can personalize and create a pitch that stands out.
If not, you’ll end up sending an automated pitch which is quite easy to spot as the language comes across as a “salesy” template without a detailed description of the guest posting idea. Not to mention that copying and pasting a template for a guest post pitch to hundreds of sites is impersonal.
Consider that editors read a LOT of pitches. So, if you got your template off the internet and just plugged in their name and yours, they’ve seen it before.
Another spammy tactic is sending an email multiple times in a short time period. For example, one pitcher sent an email four times in a three-hour period, with messages like, “did you see it? When are you going to publish it?” Furthermore, they proceeded to CC the entire department with, “help! she’s not replying, can you get in touch with her.”
That tactic is spammy and won’t get you the response you want. Our advice? Draft the perfect email and be patient. Remember that editors get hundreds of emails every day.
Here is what you should do to avoid coming across as spammy and automated:
Sit down and write a real email. Editors don’t like replying to bots (and we’re guessing you don’t either).
“Hello friend” is not an ideal greeting when you can easily find an editor’s name. An editor’s face and name are usually plastered all over their blog. So, if you’re submitting a guest post pitch to a blog that is operated by a few people, find the most suitable person and address them specifically. (If you’re not going to look around a site to figure out who you should be addressing, then your pitch isn’t genuine.)
You shouldn’t talk about content generically in your guest post pitch when you can cite an article or a few, that you have written.
Pitch on a topic that is related to the site.
Don’t send emails that don’t say anything at all, like: “Hi, I want to contribute. Best, XYZ”
2. Poor quality pitches
The second worst type of guest post pitch an editor gets is one that claims that their posts are of good quality while their pitch is of poor quality.
You know, ones like these:
Editors sincerely understand that we all need to start somewhere as they were in that position once. They do take that into consideration, but they expect you as a potential guest blogger, to send a quality pitch with some references to your previous writing.
The aim is to see evidence of your writing and industry expertise; and your credibility.
Simply put, if your writing is subpar in your pitch, then editors won’t want to see your work.
Additionally, perhaps shockingly, some bloggers send drafts that contain 500 links that are completely unrelated to the topic. That is a surefire way of getting your pitch automatically rejected.
Here’s what you can do to prevent this from happening:
Take time to draft and proofread your pitch (for grammatical errors). Ensure that it comes across as professional. (Tools like Grammarly can be of great help)
Ask someone else to read your email before you send it.
Include links to your previous writing. The goal is to provide proof that you can add value to their site and establish your credibility.
Don’t state that you’re an expert in everything – nobody is an expert in everything.
Don’t pitch 20 variations of the same topic. Each topic must be unique.
Note: If you pitch well but submit a poor or excessively promotional post, it won’t get published. Trust us, nothing angers blog owners like bad writing and promotional articles laden with backlinks. Most bloggers actually won’t post any articles with those characteristics. They prefer well-written and authentic posts that they don’t have to spend time proofing.
There is a common misconception that your guest posts don’t have to be as good as the regular posts on your site because the primary reason for guest blogging is to get people on your site to consume your higher-quality content.
That’s a problem.
That strategy is insurance for not getting another guest post opportunity on that site ever again. The blog owner may not even bother promoting those posts. Plus, people who read your content may not even go to your site.
So, if you’re not going to write a high-quality post, don’t even bother. Always write your best or nothing at all.
How can you prevent that from happening?
Don’t submit keyword-heavy posts with minimal length. Google won’t even accept it.
If you can’t write your own guest posts, hire a professional blogger/writer to write engaging content for you. Websites like Upwork, Fiverr and PeoplePerHour are great places to find skilled writers.
Alternatively, you can hire a Content Marketing agency with experience in your niche. (A Content Marketing agency is a way to go if you want someone to handle the outreach process for you.)
3. Money, Money, Money
Money talks but not to everyone – especially editors who care about the quality of their content.
So, imagine you’re an editor and you receive the following pitch…
During my research, I found your blog on Google.
I need a couple of my unique posts on your website and I will send you payment via PayPal.
I have a good team of UK and US writers that will write good posts for your website. How much do you charge?
Look forward to hearing from you soon.
OK, the first question that probably comes to your mind is, “why would any editor accept payment for subpar content to be placed on their site?” They already put their reputation on the line by giving you a platform to reach their audience, and that’s enough for them.
How do you avoid this mishap?
Don’t offer payment to any blog in your guest post pitch.
Quality pitches and quality content sells – that should be your currency.
Keep in mind that this is the first interaction you have with an editor of a particular site, so you need to remember proper etiquette. You’re not doing them a favor by paying them or not charging them.
4. Ignoring guest posting guidelines
Most blogs that you pitch have guidelines for guest blog posts. Some are extensive while others are vague, but they provide you with the necessary information before submitting a pitch to them.
If you don’t read the guidelines, you’ve already started off on the wrong foot. Some websites may even have a separate email address for pitches, a subject line they want you to use, specific formats to follow or guidelines for the topics.
Beyond the guidelines, there are specific emails to send pitches to. Not doing your research and sending your pitch to the wrong email or at the wrong time is one of the worst mistakes that people who pitch guest posts make.
Another common mistake in ignoring guest posting guidelines is pitching an article for the wrong domain. For example, the domain for pitching guest posts to GetResponse is blog.getresponse.com versus getresponse.com – one of them is the blog and the other is the main product page. They receive a lot of emails with people wanting to contribute to their main product page. Those pitches automatically get rejected. Moral of the story – make sure you read the guest posting guidelines, send your pitch to the right email address and offer to write for the right domain.
Back to guest posting guidelines… Here is how to avoid sending a pitch that doesn’t adhere to a specific site’s guidelines:
For each pitch you send, do your research. Find out who your audience is and how your pitch will impact their site. If they have a similar article to the one you’re pitching, suggest a different topic that will fit well with their brand and yours. If your blog posts do not adhere to what the website stands for and other articles on their site, then your pitch won’t fit in and won’t be accepted.
Read the guidelines twice and adhere to them. Knowing the guest posting guidelines is the first step to pitching to a blog. It will show editors that you’ve taken the time to research their website. Just like that, your pitch becomes more appealing.
5. Pitches that don’t provide tangible information
Another bad guest post pitch example is the ones that don’t provide any tangible information. They expect that they’re doing editors a favor by pitching them content; and that editors should, in return, Google them, do their due diligence and find out more about them online.
Well, no editor has the time to do that. Remember that they’re the ones doing you a favor and giving you a platform to expand your audience.
How can you avoid falling into that trap?
Introduce yourself and talk about what you do in a couple of sentences.
Provide a link to your Twitter, LinkedIn or blog profiles so they can learn more about you and your writing.
The key is to give editors a good understanding of who you are and why they should consider you to write for them in a few sentences.
Put forward your post suggestion in a detailed body paragraph. Get into the meat of it – talk about what problem(s) it solves, the questions it will answer and your research sources.
6. Demanding to be published
Last but not least, demanding to be published is a common mistake that a lot of guest post pitchers make. Remember that editors are doing you as much a favor as you are adding value to their website. If they deem your pitch to be of quality and feel that it would add value to their site, great!
If not, it just means that your pitch wasn’t good quality or that your ideas or work aren’t properly aligned with the goals of their site.
In that case, don’t send an email to an editor demanding that they publish your work. For example, one pitcher sent the following emails to an editor, “Hi, here’s my pitch, edit it” and “publish my guest post.”
*Crickets* and then right to the spam folder. It’s a surprisingly common mistake that you should avoid.
Pitching guest posts is the trickiest part of guest blogging. Especially if you are pitching to a large publication or one you have never had a connection with.
Google has made it quite clear that guest blogging just for links is not cool. That’s why guest blogging has a reputation for being spammy.
You should instead focus on using guest posting as a way to create interesting content for readers and to generate brand awareness. When you create good information for your audience, your guest posting efforts will generate good Traffic and leads.
We hope this post helps you avoid the all too common guest post pitching errors that a surprisingly large number of marketers and bloggers make.
The good news is that you can minimize the potential for errors and maximize your chances of getting that much-coveted guest posting opportunity if you follow these best practices.
Guest author: Nikola Banicek is an internet marketing specialist at Point Visible, a marketing agency providing custom outreach and link building service. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football or anime.
I am a huge believer in content. Providing great trendy content is by the most reliable and efficient way to market your site. No wonder many Internet marketing companies are switching to various Content Marketing services.
However producing great content on a regular basis may be overwhelming (and as many people believe, impossible). Coming up with new and new great and popular article ideas is something we are all struggling with. Therefore organizing and streamlining your brainstorming process is so important.
I have come up with three efficient ways to create a content brainstorming dashboard (feel free to try them and stick to any or all):
I am not going to lie: My major source of inspiration is keyword research. Maybe it’s because of an SEO background but I have yet to find a more effective content inspiration source than the actual search queries.
Here we turn to keyword clustering technique, that is grouping key phrases by meaning. I described the technique in much detail here.
Serpstat is a great tool to create a keyword dashboard:
Serpstat identifies related keywords by looking at Google SERPs for each query and identifying those queries that trigger overlapping URLs.
You can choose between soft and hard clustering to determine how closely related terms should be within one group. And you can change the relevancy setting any time after your cluster is created.
Once I create my cluster breaking my keyword lists into actual article topics, I always run the tool called TextOptimizer that extracts related terms from Google search snippets and allows you to build more varied and comprehensive content:
You can create a nice PDF export of this dashboard and send to your content researcher or writer. This tool works wonders for improving content quality.
Content Brainstorming Dashboard #2: Aggregate and Filter Your Sources
We all have some individual sources of inspiration. The most well-known are:
Find the hottest trending stories that are being shared all over the social networking spectrum here. They have several ways of finding content. The first is seeing the most popular on the front page. Then you can go by category, like Politics, Tech, Lifestyle, Sports, Animals, What’s Hot and More. Above that are more specific items, under LOL, WIN, OMG, Cute, Geeks, Trashy, FAIL and WTF.
Known as the first to often catch any technology related news, especially where it is trending, Tech Meme is one of the most popular sites that is still rarely talked about. You can see top news or what is newly released. The format is really simple, and they have a search bar if you find you need something specific. One useful element is a ranked list of their top sources, which is worth checking out.
If there’s anything hot under the sun, chances are, it’s been already “infographed”. Tracking new infographics is one of the best ways to come up with cool content ideas (especially round-ups). Besides, infographics are created for re-publishing, so re-using them is not only legit but highly encouraged.
Again, quite a few options here, but I like Visual.ly because they have a very handy RSS feed that displays an infograph thumbnail and short description.
Obviously, you can have your own sources depending on your niche. The above ones were picked because they are more or less niche-less, so writers in any vertical may find them useful.
So now that we have determined the sources, let’s aggregate them!
Buzzsumo has a great feature called “Trending” that delivers you daily updates from your chosen categories but you can also set up your own dashboard inside it by simply listing your favorite domains:
Buzzsumo will also generate some additional info for each story inside your dashboard (virality, social media spread, etc.) making it much easier to monitor.
The Internet is a whirlpool of information. Graphs, memes, articles, whole books, movies and albums, shopping carts, pictures, personal comments list goes on and on. Most of the stuff on the web you will never see, much less use. It is constantly updated and often what is posted will become obsolete within days, even hours.
There is just too much to shift through, and blind searches aren’t helpful. Endless supplies of topics will leave random search attempts for the sake of finding trends an empty endeavor.
Having a list of trend tracking tools by hand when you are stuck will improve your content brainstorming productivity. When trying to come up with a good post idea, try visiting one of these trend tracking dashboards:
Google Trends – One of the most well-known and used sites for this purpose, Google Trends gives you an easy to understand look at what is hot right now. They are all based on what is being searched for most at the moment through the engine. When you select one of the search terms, it takes you to a collection of stories on the topic. You can also see more terms, and search out anything else.
Trendsmap – Sometimes what you need to brainstorm is simply to switch to a completely new layout. Want to know what is being posted on Twitter based on the location of the tweeter? This is a real-time map that takes trending topics and shows them based on where it is most commonly being shared. You can see what is being talked about all over the world.
Reddit – The ultimate source of user-generated discussions, both sad and funny, Reddit is a must when it comes to being aware what is going on around the web.
You can use Buzzsumo to aggregate your favorite sources. You can also use this spreadsheet: The brainstorming spreadsheet aggregates search results from the following sources:
Traditionally we think that the creative process is counter-productive. You need time to brainstorm. In today’s world most of us don’t have time at all but we brainstorm a lot. How do you increase your brainstorming creativity? Please share your ideas in the comments!
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It used to be the case that the “mobile web” was almost entirely separate from the “main” part of the Internet.
This was back when you might try to get online from a Motorola flip phone, entering a web address that started with WAP. The Wireless Application Protocol resulted in “web pages” that were really just strings of text you could navigate through for basic information like weather and sports scores.
The “mobile web” of today, of course, is a far cry from those early days, which makes it even more surprising why so many companies haven’t learned to fully embrace (and capitalize on) the mobile experience.
Mobile App vs. Mobile Web
The truth of the matter is that more people are spending time going online via their smartphones and tablets than they are through their laptops and desktop computers.
Given this, many brands assume that they have their bases covered if they offer a mobile-friendly website… but, that’s just part of the equation.
Even when you look at giants in the industry like YouTube and Amazon, actually using their mobile websites isn’t really the best possible user experience. And, because these experiences aren’t ideal, it is likely that they are missing out on valuable user interactions (including product purchases, in the case of an eCommerce portal like Amazon) because people on their phones just don’t want to bother.
You’ve likely noticed, either consciously or unconsciously, that there are several areas where mobile apps are preferable over the equivalent mobile web experience. Of course, as a business, you really should be offering both, and the overall mobile strategy for your brand should encompass both points of contact.
Think about the last time you opened up the Amazon shopping app on your iPhone or Android phone. If you’re a frequent shopper of the site, you’ve likely at least perused through the vast catalog on your mobile device. Now, think about the last time you actually tapped in “amazon.com” in your mobile web browser and looked around the site that way. It’s probably a remarkably rare occurrence, if it has ever happened at all.
A mobile-optimized website – which should really be offering a perfectly responsive design that loads quickly and features “thumb-friendly” navigation – is essential, but it is not sufficient on its own.
In order to succeed as a business, in order to capitalize on greater opportunity, your brand needs to have a mobile app. And it needs to be a good one.
Absolutely, there are simple tools out there that can effectively translate a mobile website into a simple mobile app, but that’s also not enough. This is especially true when it comes to opportunities to leverage mobile-specific features, like instances where the user may benefit from being able to use their device’s camera or location tagging or integration with other mobile apps.
Once an app is installed on a mobile device, it is much more likely that a user will choose to interact with that app than they are to open up their mobile web browser and seek out your website through their bookmarks (if they chose to bookmark your site at all). The app icon is there, clearly visible, so even if the user doesn’t choose to interact with your app daily, the branding is always there and this helps tremendously with brand recognition and retention. The app icon serves as a reminder of who you are and what you offer.
Once you have a mobile app, here are a few things you need to be doing to optimize it for user experience and business outcomes.
Tracking app ratings and reviews
How do you convince users to download and install your mobile app in the first place? Just as with so many other aspects of your business, your decisions here need to be data-driven. With a comprehensive suite like AppFollow, you get an all-one-one management service that can handle everything to do with driving growth and monitoring your app.
This involves keeping tabs on all the most important metrics, in one place, including reviews and ratings, as well as downloads and revenue.
When you monitor those ratings and reviews, you can be much more effective at responding in as timely a fashion as possible. Customer service is critically important, and these early reviews can also reveal potential pain points within your app that you can address in your next release or update.
As its name implies, AppFollow also allows you to follow and compare your app against competitors. Particularly when you take advantage of consolidated competitor insights, you gain the ability to tap into potential areas for growth in ways you may have overlooked. This lets you discover worldwide trends, for example, and track the apps that are being featured in the respective app stores. You can even get notified up to 24 hours before your app gets featured, in case you want to make any of the necessary arrangements to fully capitalize on such a huge opportunity. This, in turn, can lead to even greater app visibility and higher conversion rates.
Mobile app optimization also means streamlining your workflow. The whole point of having a comprehensive solution is that it saves you the time of having to bounce between different applications in service of maximizing your app’s reach and impact.
AppFollow can integrate with several services you may already be using, making it easier to deal with user issues and track your app performance. You can respond to app reviews with Slack or Zendesk, for instance, or receive game sales reports delivered to your Discord account. You can even have Trello cards created automatically for each app review, ensuring they receive the attention and go through the process they deserve.
App store optimization
It’s important to recognize that while some app store optimization (ASO) techniques and best practices are generally applicable across the board, it’s equally important to recognize that each niche or target market may require slightly different tactics as well.
If you’re in the business of publishing mobile games, for instance, then tapping into something like Lab Cave by Fibonad might make a lot of sense. The more gaming-centric company has iterated over 300 games, working hard on improving app visibility and conversion rates in such a competitive space.
The focus here isn’t necessarily on being as responsive as possible to ratings and reviews, or with monitoring keywords for optimization purposes. Not completely. Instead, a big part of this process has to do with the actual launch and publishing of mobile games in the first place.
A game development studio may know how to create a great game, but it takes a great publisher to ensure the game gets into the right hands (and as many hands as possible). This expands into monetization and marketing, which lend themselves to even further analytics, particularly as they relate to ad mediation for ad-supported mobile games. This is one of the most effective ways of growing your bottom line given your existing user base.
Driving downloads through search ads
The other side of the ad equation involves running ads of your own to drive downloads and installs of your mobile app. Again, optimization goes a very long way here and your decisions need to be data-driven.
SearchAdsHQ is an Apple Search Ads Partner, giving you access to new features and improving your overall experience so that you can manage your search ads campaign as quickly, as easily, and as efficiently as possible.
Data is inherently dynamic and bridging the gap between the two sides is really how you’ll best be able to grow your business. You need to optimize for keywords, impressions and taps, but you also need to ensure that those taps lead directly to the ROI as measured through paid subscriptions, purchases, registrations, and other actions that feed directly into your bottom line.
As these two sides can be suitably integrated and connected through SearchAdsHQ, you can trace a user’s path from the banner tap through to the desired in-app action, not one that leads to app abandonment.
A complete process requires a complete solution
To fully take advantage of the huge upside of mobile apps, you really need to look at every step along the process. It starts with recognizing the power and influence that a mobile app can have, particularly in regards to the benefits a mobile app can have over an equivalent mobile web experience. A mobile app provides a much more direct line of communication with the end user, one that leads to greater and more frequent engagement, as well as a better user experience overall.
At the same time, a terrific mobile app in isolation isn’t going to do you much good. By leveraging app store optimization (ASO) tools like AppFollow and Lab Cave, you stand to improve your app’s discoverability in the respective app stores. By keeping a close eye on user reviews and ratings and by monitoring the featured apps for your chosen category or niche, you can propel your app to the top of the charts and skyrocket your weekly install numbers. You should increase user engagement and track the ideal conversion paths for your search ad campaigns, too. It really is a comprehensive process, end to end.
Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off the web.
While many offer tools to allow you to measure your own analytics, others handle everything for you. In any case, a business can improve their visibility, leads, conversions, and evangelism with the right social media analytics company.
What is a social media analytics company?
Social media analytics companies use social media API data for easier reporting, monitoring, trend tracking and competitor analysis. Social media analytics aims at helping you estimate your social media ROI (return on investment) and improve your key performance indicators (KPIs).
Here are some great ones to keep an eye on this year.
1. Sprout Social
SproutSocial Social Media Analytics
Sprout Social has been continuously praised by users and tech review sites as being one of the best on the market today. This is usually a reference to their various social media analytics tools, which include an impressive list of free ones. They cover multiple social networks, such as Twitter, Facebook, Instagram, and Linked, and monitor Traffic sources.
With the recent acquisition of another social media analytics company Simply Measured, the suite has become even better.
Pricing starts at $99 a month
SumAll Social Media Analytics
SumAll is an all-in-one social monitoring tool that has two options: free, or a $99 paid plan. On the free side you have smart tweets, desktop view, and unlimited profiles for both. You also get actionable analytics tool and weekly report to help you grow your social efforts. It looks like they have canceled their paid plan which is both awesome and surprising.
They have pretty good support, so you never have to worry about your emails or calls going unanswered.
Brandwatch Social Media Analytics
Social listening is an important skill, but it isn’t one many companies have mastered. Which is why they turn to Brandwatch. This firm will help brands to not only hear the conversation happening around them, but understand and utilize it for their advantage.
They have two products to choose from: Analytics and Vizia. The first is basic social reporting and monitoring like you would expect. The second is a complete social command center with advanced features to get the most out of your data.
They feature three plans on their website with zero info on actual pricing which is somewhat confusing. You need to request a demo to find out the rates.
From third-party reviews I was able to find that they start at $800 per month
Talkwalker provides centralized social media analytics dashboard offering you graphs and analysis for:
Hashtag and campaign tracking including shares, reach, engagement, mentions
Image recognition to help you protect your trademark & reputation
Google Analytics integration for social media ROI estimation
Virality that monitors how your content spreads across the web
Influencer marketing helping you identify industry influencers and (future) brand ambassadors
Pricing starts at $9,600 per year with more advanced package pricing available only on request.
Finteza Social Media Analytics
Finteza is the free on-site analytics platforms with an array of possibilities including analysis of your social media Traffic. This is not purely social media analytics company but I firmly believe that nothing will provide you with more actionable insight than your own site visitors.
Finteza is quite easy to set up. It will start collecting and showing the data the moment you install the tracking code. It’s an independent company that allows you to manage ads and create conversion funnels.
Pricing: $25 per month
6. Social Bakers
Socialbakers Social Media Analytics
This is analytics company that offer multiple solutions for brands that need something more than basic analytics. Social Bakers core platform handles monitoring, engagement, competitive and industry benchmarking, competitive analysis and more, customized to meet the specific needs of companies that are based on sales. This is unique to many other platforms that could also be used for non-sales brands, such as blogs.
Its AI-powered algorithm monitors your social media audience and turns it into personas which you can better relate to and thus effectively target.
Pricing starts at $240 monthly
Awario Social Media Analytics
Awario is a social tool that operates within four categories: brand management, conversation management, profile management, topic monitoring, and lead generation. This gives an intensive approach to data gathering and implementation that attacks the problem of a weak campaign from all angles.
Awario includes a solid sentiment analysis feature that allows you to filter your brand mentions for negative, positive, and neutral sentiment. You can use this information to effectively delegate customer relationship-building based on how happy (or unhappy) your customers are.
They offer a free trial, and their pricing starts at $29 per month
Cyfe is not a social media amalytics platform, per se, but they can combine a lot of API data for easier monitoring and analysis. It is my personally favorite tool for collecting and archiving all sorts of social media stats and trends. It supports all kinds of sources including Instagram, Youtube, Pinterest, Twitter, Facebook, Google Plus. You can connect it to your Google Analytics to monitor correlations and keep an eye on your social media campaign effectiveness.
It’s a huge time-saver, especially if you manage clients and need to monitor dizens of accounts within one network. Unlike many social platforms, it gives you a fair amount of features and perks without having to spend a dime.
Keep An Eye Out For These Guys!
These social media analytics companies are sure to grow in the future. As they do, you will have plenty to take advantage of as a user, in order to grow your own brand’s visibility and engagement.
Anyone you think should be on the list? Let us know in the comments.
Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat.
The problem is that not many users know how to make it really work for them. Which is fitting, given how few understand how to use LinkedIn, either. It was a match made in heaven.
Luckily, it isn’t rocket science. You can learn to use Slideshare correctly through experience, trial and error. But to get you started, try this helpful checklist for both content creation and marketing your presentations on the platform.
Before You Get Started
Know your audience. Who is it you are trying to connect with, exactly? Are these high ranking CEO’s in massive corporations? Peers in your industry? Potential employers? Potential customers? Because it is a versatile platform, it will have a versatile group of users. Target the right demographic for your needs.
Ask what you have to offer. This is not a blog. You can’t recycle the same tired advice and have it take off because you gave it a snazzy name. You are among two major groups: experts and wannabe experts. So to be seen as valuable there you will have to give them something both high quality, and that they haven’t seen before (at least in the way you present it).
Outline: Make sure you have a clear idea of what you are going to say in the Slideshare (I usually re-purpose the subheadings from my article to make the outline). Otherwise, you’ll waste lots of time moving the slides around.
Decide on your slide number. This is important, because it is easy to get carried away when you go into creating a Slideshare presentation without some kind of guideline beforehand. Take a look at other popular presentations to see how many slides they average.
Decide on the tools to create eye-catching slides. This used to be a big problem: Designing slides to make them memorable and eye-catching used to be a pain. These days we have a few tools that make our job much easier. Placeit is one of the newest Slideshow makers out there providing cool templates including those for social media and beyond.
KISS. The real challenge of creating a Slideshare presentation is cutting down your information into the simplest possible format, with the fewest possible words. You don’t want more than a sentence or two, or a small bullet point of information. You have to deliver all info in a rapid fire way. If it takes more than a couple seconds to get through a slide, it is too complicated.
Design (Know your tools!) Most important thing: Make sure your slides are readable when they are zoomed out (that’s how many people will watch it through Slideshare). Having visuals, readable font and colors are great ways to make it more eye catching. Don’t clutter! Too many elements will quickly overpower the content itself, and work against you. Try to keep it clean and attractive, and make sure everything is relevant. If in doubt, stay away from images for anything but a cover background. Your viewer’s will thank you for not having yet another eyesore presentation for them to tolerate in order to get to your information. Here are great tools to create the presentation. Optimize!
Use an essay format. A quick way to get your point across is to use an essay format for the slides. For example, you would start with a cover image with the title, then the next slide would tell them the points you will be making. Then each slide after explains each point. The final presentation slide will give your conclusion and tie it up nicely so there are no loose ends. The last slide will be your CTA, which we will discuss in the marketing portion of this post.
Ask for feedback. Sometimes we can get blind to problems in our content because we have put so much heart into it. That is why third party feedback is so crucial. Ask a couple of people you know and trust what they think. Pick them for having different strengths; one for aesthetics, such as a designer; one from your industry to check over your information; one with no industry experience to see if the language and explanations are clear enough for a layman to understand. Don’t take criticism personally, but instead use it to inform any useful changes that could improve your content.
Don’t forget the basic SEO. Like with any other content, search engine optimization is important if you want your upload to keep attracting organic leads. Use Text Optimizer to extract related concepts from Google search results and find which of those should be covered in your presentations as well as Slideshare upload description.
Marketing Your Presentations
Direct people to other content. This is one of the single most things you can do in a Slideshare: redirect. Create links that open in new tabs and go to either other Slideshare posts, or other relevant content you think the viewer might benefit from/enjoy. Don’t overdo it, instead providing one to three. This one action can vastly improve your Traffic and visibility.
Create a CTA slide. As mentioned before, a CTA slide is an important inclusion to your presentation. It does not have to be counted as part of your slide count. Decide where you want to direct conversions: communication and engagement? Social media? Your website? Product pages? Your Slideshare profile? Don’t overcrowd the slide, but provide a few conversion efforts there, so you can make the most of your content.
Embed your Slideshare presentations. This is a no-brainer. Your blog is a great place to embed Slideshare posts, as are guest posts from sites that don’t mind the redirect. Make sure you are promoting anywhere you can.
Keep an eye on your analytics! Slideshare provides a limited but still useful analytics for free: So keep an eye on your best performing content and let your success guide you!
See? It isn’t difficult. Just follow the checklist above and before you know it you will have an awesome campaign running based around Slideshare content. It is one of the best ways you can use visual and rapid fire data to promote yourself and your brand. Not to mention a platform that isn’t as crowded as Twitter, Pinterest or Facebook.
Have any tips to add to the checklist? We would love to hear them, so share them in the comments below!