9 Expert Public Speaking Tips For Business Growth and Success

9 Expert Public Speaking Tips For <a href=business Growth and Success" class="wp-image-71717" />

In a list of “top 5 phobias,” public speaking takes the top slot, followed by death. That’s right, more people are scared of speaking in front of others than they are their own death. And that’s a shame, because what many people don’t realize, particularly business owners, is that public speaking is a tremendous tool for growth and success.

Brand benefits of public speaking

Public speaking is one of the most effective ways to showcase your products and services to a larger audience. Think about how business owners usually extend brand reach. They either pay for expensive advertising or they take part in what seems like an endless series of one-on-one meetings.

Public
speaking helps build brand awareness for your business. As a bonus, it will
generally pay YOU to speak to a hungry crowd, so it’s easy on your ad spend
budget. And, instead of winning people over one by one, you can impress
hundreds of people in a single presentation, encouraging them to give your
brand a try.

No other endeavor can build your reputation as an expert quite as quickly or efficiently as public speaking. This is invaluable as more consumers are apt to engage with a new brand that has proven its expertise.

And
finally, public speaking can greatly enhance your confidence and sales skills.
Selling is an integral part of growing a customer base and monthly revenue. If
you generally aren’t thrilled selling to others, public speaking can help you
feel more comfortable talking to just about anyone.

9 Public speaking tips to get started

Now
that you know public speaking can be one of the best things you can do to grow
your business, let’s look at some practical tips to get started:

1. Develop a relevant presentation

What
will you speak about? In order to offer the most valuable information, you’ve
got to do a little research on your audience. What are their biggest pain points?
What kinds of questions do they ask on social media and online forums? How can
you genuinely help?

If
you focus on what people need to hear instead of what you want to
tell, you will develop relevant messaging that resonates with the audience.
That’s powerful.

2. Practice

If
you’re new to public speaking, it’s a good idea to practice before booking your
first gig. You can start by presenting your speech out loud to yourself,
perhaps in front of your mirror. Once you’re comfortable speaking your ideas
out loud, ask a few friends, family members or associates to listen to your
presentation and offer feedback. Take this feedback to heart. Don’t get
offended by any criticism, instead use it to get better and better.

You
may also want to record yourself speaking so you can see for yourself how you
are coming across. Are you stiff and robotic, or do you move and act naturally?
Is your voice monotone or expressive? Are you talking very fast or taking your
time and using effective pauses? These are some of the things to look for and
improve upon.

3. Set your business objectives

How
do you specifically want to use public speaking? Do you want to connect with
potential investors? Network with other business owners in your industry to
form alliances? Introduce consumers to your new product or service? Get
specific with your business goals so you can then identify the right
prospective event organizers to target.

For
example, if you want to network with other business owners, speaking at a
chamber of commerce event makes sense, whereas if you want to get in front of
consumers looking for your product, a chamber of commerce event could be a big
waste of time.

4. Actively seek speaking engagements

 “If you develop a great presentation, they will come.” This sentiment does not apply to public speaking. In the beginning, you’ll want to set time aside each month to actively seek speaking opportunities.

Consider adding an email signature that advertises for you. Have a speaker’s bio available to pass out at trade shows and chamber of commerce events. Add a speaking page to your website and actively reach out to event organizers to offer to speak.

Once you get a few engagements under your belt, you will become known as a subject matter expert and will eventually be invited to speak at events. It will take a little bit of time to get there, but don’t get discouraged. A bit of work up front will really pay off.

5. Come with marketing materials

Once
you start booking speaking engagements, remember to bring with you enough
marketing materials to hand out to prospects. This can include brochures,
business cards, coupons and free giveaways (pens, magnets, etc.).

6. Think quality not quantity

While
public speaking is a great way to get your brand message in front of large
audiences, don’t focus on the size of the crowd. The goal is to make sure your
time is well-invested. It is much better to speak in front of a totally engaged
audience of 80 people than waste your time speaking to a disinterested audience
of 500.

7. Don’t get lazy

Once you get comfortable with your presentation, it’s easy to get lazy and just give the same old presentation over and over for years. It’s important to keep your presentation fresh and engaging, so find updates or new examples to add to it.

8. Stay on top of trends

Stay on top of industry trends and share innovations. By doing this, you will be considered not only an engaging speaker, but one who can be depended on to keep the audience informed.

9. Be helpful – not perfect

Do
you know why so many people are terrified of public speaking? Because they are
afraid they will make a mistake and look like a fool in front of others. But
that is entirely the wrong attitude to take.

Don’t try to be perfect and memorize every word and hand gesture. Be real and honest and most of all, be genuine in your desire to help the people in your audience solve a problem. If you focus on helping instead of being perfect, you can’t go wrong.

Wrapping up

Public
speaking is one of the absolute best ways to grow your business while being
seen as an expert in your industry. Don’t be afraid to speak in front of
groups. Instead, follow these tips so you can become comfortable and skilled
with public speaking.

Guest author: Ashish Arora is the Co-Founder of SketchBubble.com, a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on Twitter or LinkedIn

The post 9 Expert Public Speaking Tips For business Growth and Success appeared first on Jeffbullas's Blog.

Our Top 10 Search Marketing Posts of 2019

Colorful chalk pieces image.

Colorful chalk pieces image.

Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we’ve done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way.

We’re fortunate to have a stellar group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing valuable and actionable search marketing insights, tips, and tactics this past year.

To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing posts of 2019.

Our Most Popular Search Marketing Posts in 2019:

1. 5 SEO Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen

Common SEO Mistakes
Our talented Associate Director of Search & Analytics Tiffani Allen wrote our most popular search marketing post of 2019, taking an important look at five SEO mistakes killing your content performance, and offering up an actionable fix for each. Tiffani explored how to avoid and fix keywords based solely on volume, using too much targeting, and the perils of ignoring internal link structures. Check out all of Tiffani’s posts here, and follow her on Twitter.

[bctt tweet=”“Following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.” @Tiffani_Allen” username=”toprank”]

2. The Relationship Between SEO and Social Media: It’s Complicated … and Complementary — Nick Nelson

pump up your b2b content campaign
The second most popular search marketing post of the year is by our Senior Content Strategist Nick Nelson, who deftly explores the complicated yet complimentary relationship between SEO and social media, and shows how to maximize both in unison with your marketing efforts. Check out all of Nick’s posts here, and follow him on Twitter.

[bctt tweet=”“In a sea of competing ephemeral content, you’ve really got to stand out to capture someone’s attention and compel a click.” @NickNelsonMN” username=”toprank”]

3. What the Future of Google Search Means for B2B marketers — Lane R. Ellis

Low angle shot of modern glass city buildings looking up image.
In the number three spot on our top search marketing posts of 2019 list, I explored what the future of Google search mean for B2B marketers, looking at how touch-free Motion Sense gestural search and other changes will affect the course of B2B marketing in 2020 and beyond. Check out all of my posts here, and follow me on Twitter.

[bctt tweet=”“Innovations at Google will alter how people search, learn, and lead their professional and personal lives.” — Lane R. Ellis @lanerellis” username=”toprank”]

4. How A Best Answer Content Strategy Drives B2B Marketing Results — Lee Odden

Best Answer Content B2B Marketing

Our CEO Lee Odden wrote the fourth most popular search marketing post on our blog in 2019, exploring how a best-answer content strategy can drive impressive B2B marketing results, showing its value and offering up strong examples of what it takes to be the best answer. Lee shows that being the best answer is hard, but that it’s the price for being in the winner’s circle of consistent top visibility. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter.

[bctt tweet=”“If buyers don’t see consistent, credible and engaging ‘best answer’ content across channels from your brand, they’ll begin to trust competitors who are.” @LeeOdden” username=”toprank”]

5. The Intersection of SEO & Influencer Marketing: What B2B marketers Need to Know — Caitlin Burgess

The Intersection of SEO & Influence
Our Senior Content Marketing Manager Caitlin Burgess earned the number five spot on our top search marketing posts of the year list, showing how B2B marketers benefit when SEO and influence collide, becoming a powerful keyword and topical research tool to  create best-answer content that audiences and search engines crave. Check out all of Caitlin’s posts here, and follow her on Twitter.

[bctt tweet=”“Integration is absolutely essential for driving digital and Content Marketing success in the crowded, competitive B2B landscape.” @CaitlinMBurgess” username=”toprank”]

6. How B2B marketers Can Win at Search with Best Answer Content — Nick Nelson

Winning Search with Best Answer Content
Nick also penned the sixth most popular search marketing post of 2019, with a detailed look at how you can modernize search marketing to fit with a fully customer-centric strategy, with insight from our guide to identifying “best answer” opportunities. Nick shows how multiple disciplines — from technical SEO to creative content — can be leveraged to win the search marketing game.

[bctt tweet=”“When marketers make the effort to see every side of the questions their customers are asking, we can see the bigger picture and craft content to fully satisfy the extent of a searcher’s interest.” @NickNelsonMN” username=”toprank”]

7. 6 Cannes Revelations About B2B Marketing in 2020 — Lane R. Ellis

City of Cannes Aerial view Image

Another of my posts made the year’s top 10 search marketing post lists, exploring a number of B2B search revelations from the 2019 Cannes Lions International Festival of Creativity, with six take-aways including diversity KPIs, real-time branding, micro-storytelling, and the rise of customer-driven search journeys.

[bctt tweet=”“Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.”  @LaneREllis” username=”toprank”]

8. 10 Smart Question Research Tools for B2B marketers — Lane R. Ellis

10 Smart Question Research Tools for B2B <a href=marketers, who, what, when, where colorful image." width="600" height="360" />
In our eighth most popular search marketing post of 2019, a share 10 smart question research tools and an array of savvy tactics to help B2B marketers uncover the questions your audience is asking, and provide best-answer solutions.

[bctt tweet=”“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis” username=”toprank”]

9. Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? — Nick Nelson

Voice Search & B2B Marketing Strategy
With his third appearance on our search marketing top 10 list, Nick shows how B2B brands can ensure that their content strategy is aligned with the rise of voice search, and helps you find your B2B marketing voice.

[bctt tweet=”“B2B companies need to be less robotic, and more human. The rise of voice search is simply another trend feeding the urgency.” @NickNelsonMN” username=”toprank”]

10. Optimize Your B2B Content Performance with an SEO Audit — Tiffani Allen

Key benefits of an SEO audit.
Tiffani makes another appearance on our top 10 list of search marketing posts for the year, exploring how can you optimize your B2B content performance using a thoughtful and strategic SEO audit to help you understand your landscape by analyzing technical, on-page and off-page factors, and more.

[bctt tweet=”“A strategic and thoughtful SEO audit will result in a clear, prioritized and actionable plan to improve your search visibility in the ways it matters most to your business.” @Tiffani_Allen” username=”toprank”]

We can’t thank Tiffani, Nick, Lee, and Caitlin enough for these top 10 search marketing posts of 2019 — congratulations on making the list!

Thanks TopRank Marketing Writers & Readers

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2020, so stay tuned for a new year of the latest helpful search industry research and insight.

Please let us know which search marketing topics and ideas you’d like to see us focus on for 2020 — we’d love to hear your suggestions. Feel free to leave those thoughts in the comments section below.

Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Our Top 10 Search Marketing Posts of 2019 appeared first on Online Marketing Blog – TopRank®.

10 Years of Women Who Rock in Marketing – CMO Edition 2019

50 Women CMOs 2019

50 Women CMOs

In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common.

If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover.

Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

While women are underrepresented as CMOs, there’s research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that “Nearly half the marketing leadership hires in the first six months of 2019 were women“.

You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing.

That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange.

So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change.

While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I’ve asked the previous year’s honorees to nominate a peer. Nominees were reviewed, sorted and the list published.

My goal for these lists is to shine a light on talent and create awareness amongst marketers.

It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people.

It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer.

50 Women CMOs 2019

To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical)

Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman
Alicia Tillman
@aliciatillman
Global CMO at SAP
/in/altillman/

Alison Wagonfeld @awagonfeld
CMO, VP, Marketing at Google Cloud
/in/alisonwagonfeld/

Allison Dew @alliedewsays
CMO, EVP at Dell
/in/allison-dew-45875035/

Alyson Griffin @alyson_griffin
Vice President Global Marketing at Intel
/in/alyson-griffin-2820514/

Amanda Jobbins @amandajobbins
CMO for EMEA, APAC and Japan at Oracle
/in/amandastljobbins/

Andrea Zahumensky @Andreazahumensk
CMO at KFC US
/in/andrea-zahumensky-aa70b65/

Ann Lewnes @alewnes
CMO, EVP at Adobe
/in/annlewnes/

Bozoma Saint John
Bozoma Saint John
@badassboz
CMO at ENDEAVOR
/in/bozoma-saint-john-0305441/

Carolyn Everson @ceverson
VP, Global Marketing Solutions at Facebook
/in/carolyn-everson-8633479/

Danna Vetter @dannavetter
Chief marketer at Milliken & Company
/in/danna-vetter-4065254/

Dara J Treseder @daratreseder
CMO at Carbon
/in/daratreseder/

Dawn T Keller @dawntv94
VP, Head of Digital at Krispy Kreme
/in/dawntevekeliankeller/

Dawna Olsen @DawnaOlsen
CMO at SYSPRO USA
/in/dawnaolsen/

Deborah Wahl @DeborahWahl
CMO, Global at Cadillac
/in/deborahlwahl/

Dee Mc Laughlin
Dee Mc Laughlin
@deemclaughlin
SVP, Global Brand & Creative at Capital Group / American Funds
/in/deemclaughlin/

Deirdre Bigley @DeirdreBigley
CMO at Bloomberg LP
/in/deirdrebigley/

Denise Karkos @dckarkos
CMO at SiriusXM
/in/denise-karkos-b2ab973/

Diana O’Brien @DianaMOBrien
CMO, Global at Deloitte
/in/dianaobrien/

Ellie Mirman @ellieeille
CMO at Crayon
/in/elliemirman/

Jacqui Murphy @jacquimurphy
CMO at Auvik Networks Inc.
/in/jacquimurphy/

Jeanine Liburd @JeanineLiburd
CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.)
/in/jeanine-liburd-7b654a156/

Jeanne Hopkins
Jeanne Hopkins
@jeannehopkins
CMO at Lola
/in/jeannehopkins/

Jeanniey Mullen @jeanniey_
Chief Innovation and Marketing Officer at DailyPay
/in/jeanniey/

Jenn Steele @jennsteele
CMO at Madison Logic
/in/jennsteele/

Jennifer Johnson @jj_cmo
CMO at Tenable
/in/jjcmo/

Jennifer Sey @JenniferSey
CMO, Global Brands at Levi Strauss & Co.
/in/jennifer-sey-6516731/

Jill Gregory @jillgregory6
CMO, EVP at NASCAR
/in/jill-gregory-b32581a/

Karen Walker @KarMWalker
CMO at Cisco
/in/karenmwalker/

Kathy Button Bell
Kathy Button Bell
@Emerson_KathyBB
Senior Vice President, Chief Marketing Officer at Emerson
/in/kathybuttonbell/

Kellyn Smith Kenny @KellynKenny
CMO at Hilton
/in/kellyn/

Kim Salem-Jackson @ksalem09
Global VP, Marketing at Akamai Technologies
/in/kimsalem/

Kristin Lemkau @klemkau
CMO at JPMorgan Chase
/in/kristin-lemkau-ab8b4b88/

Lauren Mead @LaurLeMe
CMO at TimeTrade
/in/laurenmead/

Lauren Wagner Boyman @lboymanms
CMO at Morgan Stanley Wealth Management
/in/laurenboyman/

Leslie Berland @leslieberland
CMO, Head of People at Twitter
/in/leslie-berland-1741781/

Linda Boff
Linda Boff
@lindaboff
CMO at GE
/in/lindaboff/

Lorraine Twohill @LorraineTwohill
CMO at Google
/in/lorraine-twohill-ba3a56185/

Lynne Biggar @LynneBiggar
CMO, Chief Communications Officer at Visa
/in/lynnebiggar/

Lynne Jarman-Johnson @MoJoCMO
CMO at Consumers Credit Union
/in/lynnejjohnson/

Maria Winans @MariaWinans
CMO, North America Marketing at IBM
/in/maria-bartolome-winans-41008014/

Marisa Thalberg @executivemoms
Global Chief Brand Officer at Taco Bell
/in/marisathalberg/

Mary Beech @MaryBeech1
EVP and CMO at Kate Spade New York
/in/maryrennerbeech/

Meg Goldthwaite
Meg Goldthwaite
@MegZGold
CMO at National Public Radio
/in/meg-galloway-goldthwaite-she-her-87a80b3/

Monique Bonner @mobonner
CMO at Akamai Technologies
/in/mobonner/

Morgan Flatley @morgsf
CMO, US at McDonald’s
/in/morgan-flatley-a36b273a/

Paige ONeill @paige_oneill
CMO at Sitecore
/in/paigeoneill/

Penny Baldwin @pennyrbaldwin
CMO, SVP at Qualcomm
/in/pennybaldwin/

Sarah Kennedy Ellis @saykay
CMO at Marketo, An Adobe Company
/in/saykay/

Shannon Sullivan Duffy @sullytoduffy
SVP, Product Marketing at Salesforce
/in/shannonduffy/

Tifenn Dano Kwan
Tifenn Dano Kwan
@danokwan
CMO at SAP Ariba
/in/tifenndano/

Thank you to Lane Ellis  for providing some research help with this list.

We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that “companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.”

There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business.

I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year.

Who would you add to this list for 2020?

To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below:

Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog – TopRank®.

Why SEO Is More Than Just Optimizing For Google

Why SEO Is More Than Just Optimizing For Google

The search industry is always on a buzz about how to crack the Google algorithm updates and rank in search engine results.

But is SEO just about Google?

Too often we only think of Google when it comes to SEO because you want to rank in the greatest search engine there is. But are you missing out on anything when you are just going for the big picture?

Google isn’t the only place on the web where you could rank or sell a product. From a customer’s point of view, I would watch a YouTube product review before buying my favorite phone and if that looks good, I’d straight away go to Amazon, read some reviews and add the phone to my shopping cart.

For some, privacy is a matter of concern when online shopping since Google tracks literally every move you make. These people may opt for a search engine like DuckDuckGo where they are not interested in your data!

SEO is not just about Google and there are a lot of possibilities on the web to rank your products and get good conversions.

Search engine alternatives

The obvious question is…

Is SEO for non-Google search engines worth it? We rarely see headlines of other alternative search engines.

The answer is, the recent changes in the popularity of new search engines makes the effort worth a try. Not just that you can find new potential opportunities, you could also learn how SEO works on these new platforms and whether you should give attention to them or not.

When it comes to Google alternatives, there are many search engines that you could try to rank on.

Yahoo Search

Yahoo Search Engine for optimizing for Google

Yahoo! Search is a web search engine owned by Yahoo. Yahoo search technology works very similar to Google’s. If you’re optimizing for Yahoo, focus on straightforward and simple keywords since Yahoo tends to show webpages that have exact keywords.

Yahoo treats title tags as an important factor to rank web pages in search results. Meaning, you should optimize the title tag relevant to the search queries without being long or repetitive.

Bing

Bing Search Engine for optimizing for Google

Yahoo and Bing are really not that good at handling search queries, compared with Google. Just like optimizing for Yahoo, Bing works on straightforward keywords. Bing does not crawl and index URLs very frequently. To make sure your website gets indexed on Bing, you should submit your site on Bing Webmaster Tools.

DuckDuckGo

Duck Duck Go Seach Engine browser for optimizing for Google

While most people use Google to search and find the information they need, Google does a lot of tracking and collecting your information. With more news on data breaches and personal information being misused, DuckDuckGo is a perfect solution for this. Unlike Google, DuckDuckGo tries to protect the privacy of its users by showing all users the same search results for a specific keyword and personalizing them based on the history of the user.

The Internet is moving from a trackable arena to an anonymous realm, DuckDuckGo exploits this SEO opportunity with currently more than 12 million direct queries per day and 108 million visits per month.

The best thing? They only have one position on top for ads while Google bulldozes the approach with 4 paid ads.

DuckDuckGo has its own crawler called DuckDuckBot and there is little information available about their optimization outside the traditional methods.

You can apply the following techniques to
rank in DuckDuckGo search results:

  • Attract quality links for your key term
  • Do deep keyword research to find what searchers might be looking for
  • Learn trends from your previous visitors and their demographics
  • Add a geo-qualifier to your search query if you want to get listed in local results
  • Optimize for Bing and Yahoo

Social media

What do Facebook, Instagram, Twitter, and YouTube have in common?

Huge Traffic that’s out of Google’s reach.

While social media may or may not affect your Google ranking, social media profiles are the first thing that appears in search results for brand names.

For others, social media is no less than a search engine. People don’t just go to Google to find everything. They also use social profiles to find what they are looking for. A job search on LinkedIn, purchasing through an  Instagram business account or even to find the trending news on Twitter, social media is a major medium for search.

Moreover, prospects check your social profiles and reviews to find out how authentic you are and what kind of presence you have on each channel.

Companies should apply the concept of SEO not only to the popular search engines but also to the social profiles they are using.

Amazon

Amazon recently surpassed Google to become the #1 product search engine. It is a great opportunity for every business to list their products and make more sales. With over $232 bn net sales in 2018 alone, there is no doubting Amazon is a leading online marketplace. So who doesn’t want to be a part of it?

Amazon SEO for optimizing for Google

While most people try to rank their product listing on their webpage, listing products on Amazon opens the door for millions of potential customers. Amazon dominates Google search results, too. This means you could hit the jackpot if you properly optimize your amazon listing for SEO, not to mention giving a close eye on product reviews. Product reviews have a huge impact on a customer’s buying decision.

Amazon SEO is more than ranking the page in Google, but to rank your page within Amazon. Almost half online shoppers go directly to Amazon for purchases rather than going to Google search results. This Amazon pie will definitely taste good for marketers if they are serious about getting conversions.

Wrapping up

Ultimately, the web is all about making your presence known. Be it YouTube, Facebook, Bing or Amazon you want your prospects to see your existence. Apply the concept of SEO everywhere you can.

Your turn. Where else do you think is a
good platform to apply SEO tactics?

Guest author: Ramzeen is a social media guy at TechWyse who loves big Ideas and making brands look good on social media. You’ll usually find him on a football pitch or tasting new teas!

The post Why SEO Is More Than Just Optimizing For Google appeared first on Jeffbullas's Blog.

How to Deal With Social Media Trolls and Spammers

How to Deal With Social Media Trolls and Spammers

It doesn’t matter if you are running a social media marketing campaign, advertising, or just trying to build rapport with your customers – there are always people who are not being constructive.

They don’t come to
your business’ page to learn, share their
opinions, or report a legitimate concern. No, they arrive to make your day
miserable because they derive some sort of an obscene pleasure from making
others suffer.

I’m talking, of course, about social
media trolls and spammers.

Not only are they annoying but they can also do serious damage to your brand. Think about it – somebody can post a malicious link in your comment section that will lead your customers (or potential customers) to a scamming website or install malware on their devices. It would be quite disastrous to your reputation so you have to deal with it and do it quickly.

Luckily, to do that, it’s not necessary to get super-technical and install third-party solutions like Avast or IPVanish. Trolls on social media can be dealt with using just the tools given to us by social networks themselves.

And today, I’m going
to show you how.

A small side note

Though I’m sure you fully understand it, I think it’s worth reiterating that you should only block people who are actually social media trolls or spammers. There are customers who can be annoying on social media but still have legitimate questions. They should be dealt with in a respectful manner.

1. Blocking social media trolls on Facebook

Facebook is the most popular network to get in touch with your clients and promote your brand. More than 80 million small and medium businesses do it regularly. With such a large coverage, it’s no wonder Facebook attracts so many spammers and trolls.

So how do you deal with them?

First of all, you need to be logged in to your Facebook account to block someone.

Second, locate the circle with the question mark in
the top bar:

Click the question mark button on Facebook to block trolls on facebook for social media trolls

Then, click on it. You will see this dropdown menu
show up. You need to click the Privacy Shortcuts button:

Got to Privacy Shortcuts to block troll on Facebook for social media trolls

Right at the top of that page is an area titled Privacy. Click See more privacy settings:

Got to Privacy and Pricavy Settings to Block troll on Facebook social media trolls

You will find the Blocking section on the left:

Find the Blocking Section to Block troll on Facebook for social media trolls

Clicking on it will take you to the next page. Just
copy the name of the account that is bothering you and paste it in in the
highlighted box:

Manage block users to block trolls in FB for social media trolls

Click block, and that pesky social media troll won’t be able to ruin your day anymore!

2. Blocking social media trolls on Pinterest

Pinterest has become a great tool to raise your brand awareness in the past few years. More than 300 million people use it so there is a lot of potential for your marketing campaigns. But as it always is, the bigger the pond, the more food in it for the trolls.

The good news is that it’s very easy to block and report them on this site. Here’s how you do it:

First of all, you go to the profile of the user you want to block. Right next to the Follow button, you’re going to find a round icon with three dots in it. Click it, and a drop-down menu will appear:

On the Followers click the Drop-Down Menu to block trolls on Pinterest for social media trolls

Just click Block. When you do this, Pinterest will ask you for confirmation.

Click block to block trolls on Pinterest for social media trolls

Confirm it, and you are all set!

Confirm to block trolls on Pinterest for social media trolls

3. Blocking social media trolls on Instagram

If the product or service you sell can benefit from visual representation, you very likely use Instagram for its promotion. The reason is simple – with its outstanding active user base of more than 1 billion, it is a great site to reach out to your customers.

And if you do use Instagram, you probably know the
feeling when you see that your post has garnered new comments only to check
them and find out that they are all senseless spam and not real consumer
feedback.

In this case, it’s time to go on a blocking spree! Thankfully, doing it is just as easy
as using Instagram in general.

Head over to the assailant’s profile first. There, you will find the familiar three dots button.

Click Block in Twitter for social media trolls

Remember all the stupid or even harmful comments this
person has written under your posts and click that button like there’s no tomorrow.

Click Block this User to block trolls on IG for social media trolls

You can either report or block a user this way. If you
feel that their comments have been illegal, you may go with the first option.
Otherwise, if they are simply annoying and irrelevant to your page, just block
them.

When you click the Block button, you will see this window pop up and ask you if you want to walk the talk. Just confirm your decision, and that troll will never bother you again!

Click Block to block trolls on IG for social media trolls

This message will show up, informing you that you can
unblock that user in case you believe in redemption:

A message will inform you that you can dismiss the action to for social media trolls

One way or another, dismiss it and enjoy the sense of
satisfaction.

4. Blocking social media trolls on YouTube

Having a YouTube channel is practically imperative nowadays for businesses. Chances are, you have one (or, likely, several) as
well. What does it mean?

On the one hand, it raises brand awareness and acts as
a means of communication with those people who are your clients and converting
those who are not (yet). But on the other hand, your YouTube videos are to
trolls what an open jar of honey is to flies.

And just like that, you have to unholster your
figurative banhammer and go to town on those spammers and trolls.

First off, go to their profile by simply clicking
their nickname. There, in the bar under the avatar, find the About subheading
in the far right:

Got to About to block trolls on Youtube for social media trolls

Click it and directly under the word “about” you will see some stats. However,
they are of no interest to you. What’s more
important is that little flag at the bottom.

Click the Flag Button to block trolls in Youtube for social media trolls

Don’t hesitate to press that button. It
will display the following message:

Confirm to block the user to block troll on Youtube for social media trolls

Click Submit, and now you have one problem
fewer than a moment ago.

5. Blocking social media trolls on Twitter

Who doesn’t have a Twitter account these days? There, you can communicate with your clients, make announcements, and perform other marketing activities. Obviously, it needs protection against social media trolls just like all other social media.

If such a need arises, go to the offender’s profile just as usual. Right next to the Follow button, you
will see our good friend the triple-dot.

Click the twitter 3 dot drop-down menu for social media trolls

Twitter gives you several options of how to deal with
spammers. From the least to most severe, they are Mute, Block, and Report. The
Report one will result in the suspension of the account so it requires a
moderator’s involvement. The other two
variants, though, are much simpler.

When you mute someone, they can still see your posts
and reply to them but you won’t see their posts. That’s not optimal because other users will be able to see them and you don’t want to subject your customers to that.

That leaves us with blocking. So click the three-dots
icon and in the next menu choose Block:

Choose block in Twitter for social media trolls

As usual, you will be prompted to confirm your
decision, which you should do.

Click Block in Twitter for social media trolls

And to show you that your trouble is no more, this
message will be displayed:

Twitter Confirmation message for social media trolls

Yay! Now your Twitter account won’t be flooded with senseless twits!

Wrapping up

Now you know how to block the undesirables on your business social media. As you have seen, it’s very easy to do but it will make your pages much cleaner and more pleasant to use – for both you and your clientele.

Guest author: Robin is a Technical Support Executive. He is an expert in various LMS and employee training software. Currently, he is a resident learning management expert at ProProfs. In his free time, Robin enjoys cycling and sky diving.

The post How to Deal With Social Media Trolls and Spammers appeared first on Jeffbullas's Blog.