Digital Marketing News: Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More

2019 September 20 MarketingCharts Chart

2019 September 20 MarketingCharts Chart

About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad
Roughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released survey results. MarketingCharts

Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data, two of the findings in a new report about marketing data quality. MediaPost

Will WhatsApp Status Ads Be a Good Fit for Promotions?
As WhatsApp’s Status ads — the messaging firm’s “stories” format — have seen increasing use by marketers, privacy concerns remain, and eMarketer looks at WhatsApp content, and why people unsubscribe from mobile messaging. eMarketer

Twitter Launches New ‘Agency Playbook’ to Help Businesses Better Understand the Platform
Twitter has released an updated edition of its agency playbook guide for businesses, including new overviews of various advertising options and the likely results for each type, the firm recently announced. Social Media Today

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not
54 percent of consumers believe that companies don’t have their best interests in mind, one of several signs of low brand trust revealed in Salesforce’s new “Trends in Consumer Trust” study, and Adweek takes a look at how marketers are working to adjust. Adweek

Are B2B marketing rules different from B2C?
An examination of the nuanced similarities and differences between B2B and B2C marketing rules, and how they are converging, as The Drum digs in with Linkedin Marketing Solutions’ (client) Alex Sibois. The Drum

2019 September 20 Statistic Image

Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
Google recently released an update to its search quality rater guidelines documents, one of the human-feedback elements the search giant uses to surface top search results, and SEM Post takes an in-depth look at the many new changes. The SEM Post

Despite big spending on digital, brands still aren’t sure how to measure cross-channel campaigns
While digital advertising has seen significant spending growth, it’s remained a challenge for brands advertising in multiple channels to accurately gauge success, and new study data from Kantar looks at how marketers are working to implement better cross-channel measurement solutions. The Drum

Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
Facebook recently releases an array of new features that may affect how digital marketers utilize the platform, including new rehearsal video features that make practice-run testing possible, add Live API and Watch Party metrics, and bring updated Creator Studio tools, among other additions. Marketing Land

LinkedIn Publishes New Checklist for Tech Marketers [Infographic]
55 percent of B2B decision-makers view thought leadership as important when it comes to vetting vendors, and some 90 percent of B2B technology buyers take their search outside buying committees, two of many insights included in a new Enlightened Technology Marketer report from LinkedIn (client). Social Media Today

ON THE LIGHTER SIDE:

2019 September 20 Marketoonist Comic

A lighthearted look at the state of e-commerce by Marketoonist Tom Fishburne — Marketoonist

Teach your children (to tweet) well. Today’s Cartoon: September 19, 2019 — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Turn Euphoria into Action — LinkedIn (client)
  • Lee Odden — B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion — WebProNews
  • Lee Odden — Eight Colors That Will Brightly Grow Your Personal Brand — Forbes
  • Lee Odden — How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends — Dear Mishu Dad
  • Lee Odden — What Customer Experience Management Means For Today’s Business Ecosystem [Video] — Adobe Experience Cloud

Have you found your own leading B2B content marketing or digital advertising stories from the past week?

Thank you for joining us, and please return again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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