16 Quick Tips to Maximize Your Value From Cold Emailing

16 Quick Tips to Maximize Your Value From Cold Emailing

Cold emailing has largely become a black hat strategy; nobody likes to send them and nobody likes receiving them.

But that doesn’t mean you shouldn’t use them. According to Yesware, you can receive a response rate of as high as 30-50% from cold email. But most businesses are not even getting 1% returns from this channel.

Why?

Because getting people to respond to an ice-cold email is tough.

The question is how you can warm up your cold emails. If you can optimize them, you can boost your response and return rates from this channel.

Optimizing cold emails doesn’t just mean adding recipients first name in the email – though it does work. But you’ve got to show your recipients that you’ve put work into understanding them.

Below are a few tried and tested strategies that you can use to get better returns from cold emailing.

General best practices for cold emailing

These practices may seem obvious to some, but they’re certainly not universally in play. Make sure that you incorporate these into your cold emailing strategy:

1. Provide value

What does your receiver get by opening your email? Is it a piece of helpful content? A solution to their problem? Whatever it is, make sure you give them something that will truly interest them.

In an era of marketing overload, sales messages only work if they provide value.

2. Segment your email list

Segment your email list for cold emailing

Segmenting your email database can result in better open and reply rates, as segmenting your list is the key to relevant messaging. But when it comes to cold emailing most marketers often overlook segmentation, as figuring out the best way to compartmentalizing the contacts is tough. To make it a little easier for you, here are a few ways to segment your Email marketing database:

  • Industry
  • The geographic area or zip code
  • Ticket size

Segmenting your email database takes time, but if you take the time, not the easy shortcut, it’ll definitely pay off.

3. Personalize

An inbox is a personal space. If your marketing message is landing in someone’s personal space; show them that you know at least a little bit about them. So, include the user’s name (or their industry) to mimic the feel of a one-on-one conversation.

Personalized emails have a 100% better response rate than their generic counterparts, according to a Woodpecker study.

Personalize like Woodpecker for cold emailing

Don’t take a cookie-cutter approach to cold emailing, it’s not a one-size-fits-all situation.

4. Clean your database to maximize deliverability

Cold emailing works but only when you land in your prospect’s inbox. If you want to land in your prospect’s inbox, you should clean your data by running hygiene checks.

When done right cold emailing can virtually grow your leads overnight but done wrong it can hurt your mailing reputation badly – be careful.

These are just a few best practices you should always follow when creating cold emails. But if you want to harness the power of cold emailing, it’s crucial to work on every aspect of them and avoid cold emailing myths.

Everything from the subject line to the preheader to the copy of the email to the CTA can affect the open, response rates, and conversions of your emails. Let’s dive deeper into the specifics of cold emailing optimization.

Subject line strategy

The subject line is one of the most crucial elements of your cold emails. It determines the open rate, on which the response rates, and the overall performance of your entire cold emailing program depends.

You won’t get any returns from this channel if you can’t get recipients to open your emails. Here are a few tips you can use while crafting your subject line rules to make sure your emails stand out in your prospects jam-packed inboxes:

5. Avoid using clichés in your subject lines like the plague

Certain words and tired phrases have become so embedded in subject lines that they’ve lost all meaning. But they can also trigger spam filters.

Cliches such as ‘This isn’t a scam’ and ‘Increase sales’ are words that signal spam filters and can hurt your deliverability – if you want to use them do it sparingly.

6. Avoid sounding salesy

No one likes to buy from people they don’t know – so to avoid the DELETE key and don’t sell too early.

7. Add clarity to your subject line and make it exclusive

You must have heard this a number of times but it’s worth mentioning again as people take only a glance at your email before deciding whether to open it or delete it.

So, the clearer your subject line, the better your open rates will be.

8. Add the recipient’s first name in the subject line

William Shakespeare once said, what’s in a name. But when it comes to subject lines a name has everything. You don’t have to take my word for it because I have the stats to prove it; including the recipient’s name in the subject line can increase your open rate by 22.2% (Source: Adestra)

Preview text space utilization

The preheader is as important as your subject line; they matter. If you are not utilizing this space effectively then you’re wasting valuable real estate. Below are a few tips to optimize your preview text:

9. Pay attention to your words

Words can encourage, or discourage people, to open your emails – so include words that are likely to pique your recipient’s interest and capture their attention.

10. Make it easy on the eye

Use an easy to read font for your preheader text.

11. Don’t shoot arrows in the dark

A/B test your preview text just like your subject lines.

Email copy

Copy matters. No matter how creative your subject line is or how well written your preview text is, if your email copy is devoid of well-written content, you’ll not get any return from your cold emailing. Here are a few tips to help you in crafting a good copy:

12. Personalize your email copy

Sending out the same copy to everyone on your list can save you time, but it won’t get you results. Before you start crafting your email copy, research your prospect. This will help you in personalizing your text to the prospect’s needs and situation.

Most cold emails say the same thing to everyone – which is why conversion rates are so terribly low.

13. Avoid copywriting mistakes

Mistakes can kill your conversions – once you’re done writing your email copy, reread it – make sure it has no spelling and grammar mistakes.

14. Be succinct

People don’t like reading long emails, respect their time. Keep your copy short and crisp.

According to research, the most-opened sales emails contain between 50 and 125 words, with the 75 to 100-word range representing the sweet spot.

Be Succint for Cold Emailing

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Calls-to-action (CTA)

No matter how good your emails are if you don’t nudge people to take an action they won’t take it. Make sure you include a clear CTA in your email. Here’s how to do that:

15. Test your CTA copy

Generally, marketers test their subject line copy, but they rarely test their CTA copy; always test it. Sometimes, simple changes in the copy can make a big difference in the response and conversion rate.

16. Be clear and specific

Inducing people to open your sales emails is tough, but getting them to take action is even tougher. So, don’t just tell them to act; make it absolutely clear what you want them to do. Given below is an example to show you what to do and what not to do:

CTA: Are you available to hop on a quick call (20 minutes) on Aug 28 at 4 PM WST?

Instead of: Are you available to hop on a call?

Conclusion

Cold emails can be a great (cheap) way to increase your leads and conversions – but don’t abuse the privilege. Be thoughtful, be relevant, and be valuable, and your contacts will reward you by engaging and converting into customers.

Guest author: Reshu Rathi is the Director of Marketing at MarketJoy, a B2B sales development company. She is an online marketing and conversion rate enthusiast. She has been in the internet marketing industry for nearly ten years, specializing in content and product marketing, lead generation and engagement strategy. She provides thought leadership for a variety of global publications. You can follow her on Twitter or connect with her on Linkedin.

The post 16 Quick Tips to Maximize Your Value From Cold Emailing appeared first on Jeffbullas's Blog.

Why You Should Optimize Your Email Campaigns With Artificial Intelligence

Why You Should Optimize Your Email Campaigns With Artificial Intelligence

Have you heard of artificial intelligence?

Today, it’s a favorite topic among email marketers.

Experts from different areas get excited about the possible applications of AI. On the other hand, most marketers don’t really understand how to use AI solutions in practice.

AI has its specifics, it requires proper investment and resources. At the same time, some simple solutions are nevertheless effective and capable of improving your marketing campaigns dramatically.

[The effectiveness of different means of marketing]

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According to eMarketer statistics, more than 80% of retailers think that email is the most effective way to get new customers and to keep existing ones. More than 90% of Americans check their emails every day, and the purchase rates of such consumers are 17% higher than in the case of social media promotions.

However, the success of email campaigns directly depends on the chosen strategy. You have to make sure that you target the right audience. In addition, it’s important to know that they actually interact with your emails, responding by buying your products or services. Fortunately, machine learning and AI makes such overwhelming tasks as email verification, targeting, and statistics, as well as scheduling, much simpler.

AI is capable of predicting the content and special offers that will bring you the best conversions, making your audience more engaged. AI tools can easily determine the right frequency and the best time of day so that your emails can reach out to the right audience at the right moment.

How AI is changing Email marketing

Even though artificial intelligence is a relatively new technology, its influence on Email marketing is already apparent. AI tools are all about optimization and making cumbersome tasks simpler. For example, all marketers know that the success of emails to a large extent depends on the time they are sent. People from one part of the world are less likely to open emails optimized for another time zone. AI solves this problem, along with many others.

[How companies use AI solutions]

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AI is capable of personalizing subject lines which are 95% more effective than those written by humans. Many experts also notice that cognitive content written by machines gets constantly improved, and making it more effective than human-written content is just a question of time.

Machine learning allows marketers to forget about large segments, as machines can learn when any particular recipient is most active. It’s impossible to do manually, but for AI, it’s a simple task.

Timing is not the only advantage of AI tools. Adobe has already integrated its AI called Sensei into Adobe Campaigns. Sensei writes personalized subject lines and even improves other content, such as images. This algorithm can calculate how customers react to a certain image and find alternatives based on a particular customer’s preferences.

Artificial intelligence and machine learning are also great solutions for A/B testing. Even though it’s nothing new in the world of marketing, A/B testing has never been as effective as now, when it can be optimized by using machine learning and AI solutions. marketers can make predictions and detect trends faster than ever, taking into account minor details that otherwise would remain unnoticed.

The best AI tools to optimize your email campaigns

Of course, the main advantage of AI solutions for email campaigns is an opportunity to significantly improve customization. Creating custom email campaigns manually would be unbelievably expensive and time-consuming. Fortunately, now business owners don’t have to choose between the effectiveness of their campaigns and budget.

Tool #1. Phrasee

Phrasee is a great example of a tool that can increase clicks and conversions by just choosing the best subject lines for your emails. Smart algorithms of this tool analyze your content, predict the responses of a contact, and choose the appropriate writing style to reflect the specifics of your business. The best thing about Phrasee is what makes all the AI solutions so good – the more you use it, the better it understands your business, constantly learning something new.

AI-based tools can also make your email campaigns more engaging, selecting better images and optimizing text content. It’s important to understand that the actions of your recipients depend on whether or not they are engaged. Even though the substantial improvement of the content may seem to be a time-consuming task, AI is able to deal with it much faster and more effectively than people.

Tool #2. Boomtrain

Boomtrain is an AI solution designed for different types of content. It personalizes your content for each user, increasing engagement and clicks. This tool can increase your sales by choosing the most relevant content that fits the preferences of your audience. It can also analyze user behavior, taking into account activity on your website, in mobile apps, or emails, building a profile for each customer and increasing engagement.

[Human vs AI personalization ]

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As we’ve already mentioned above, timing is very important if you want your emails to actually work. If all your subscribers receive emails at the same time, only a few of them will actively interact with your emails and bring you profits. Everyone has specific preferences and habits, and there’s no marketer who has enough time to record and analyze this sort of data. Fortunately, AI can make it.

Tool #3. Seventh Sense

Seventh Sense is a tool that will be appreciated by all Marketo and HubSpot users. Seventh Sense is tracking your customers’ activity and calculates the perfect delivery time for every email. It can also personalize the number of emails and their frequency so that your recipients won’t be annoyed by your emails and won’t mark them as spam.

According to statistics, more than 50% of consumers switch brands that don’t customize their communications. Multivariate testing and A/B testing can help you adjust your campaigns for different segments, but AI tools turn out to be more effective than any traditional approach.

Tool #4. Optimail

Optimail is a tool that automatically adjusts the content and timing of your emails. It shows better results than traditional A/B testing. It leads your subscribers towards your business goals, analyzing their online activity. It also monitors shares on social media and purchases.

Tool #5. Siftrock

Siftrock is a very useful tool which can be integrated with your automation platform and help you manage the replies to your emails. Any new replies are recorded and new profiles are immediately transferred to your database. Using this tool, you can also know when someone leaves your company. Moreover, this tool will immediately notify a responsible member of your team to quickly take action.

Wrapping up

Email marketing has always been time-consuming and complicated. It required manual adjustment and analysis of large amounts of data. Such technologies as artificial intelligence and machine learning make all the overwhelming marketing tasks simpler, showing results that would be impossible to achieve without AI.

Simply put, artificial intelligence makes you a better marketer, expanding your capabilities and making you able to take into account all the details about your subscribers’ behavior and preferences.

Guest author: Berta Melder is a content strategist and co-founder of the Masterra. Specializing in brand management, she cooperates with different education courses and helps participants develop the brand management skills. Enjoys creative writing and blogging. Follow her on Twitter.

The post Why You Should Optimize Your Email Campaigns With Artificial Intelligence appeared first on Jeffbullas's Blog.

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for Content Marketing for three reasons:

  • Certain demographics of users LOVE watching videos;
  • Videos open up more marketing channels (Youtube, Vimeo, etc)
  • Videos are highly engaging: People like sharing videos
  • Social media networks give your update an organic boost when there’s a native video in them
  • Videos get your message across much more effectively than text
  • Your customers expect to find you on Youtube

Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie (free easy time-saver). However, in many cases, you won’t even need any desktop software.

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types. The first one that comes to mind is of course Youtube Hangouts on Air.

But it’s not the only one!

The following four tools are all freemium, so you’ll have a chance to play for free first:

1. Animoto

Price: $8 per month (billed as $96 every year)


Animoto is a huge time-saver! Grab your screenshots and videos, choose (or upload your own) music, add text breaks – you are done! A new video is ready to distribute.

I like using it for screenshot showcase (for tutorials) and for summing up discussions, hangouts, etc but I am sure there can be lots of other ideas (this about weekly user photo showcase, testimonial showcase, etc. etc.)

The cheapest plan allows you to  create custom videos that will have Animoto logo at the end.

Animatron was the first tool I ever used for creating videos and content re-packaging, therefore it is listed #1 in my list.

2. Powtoon

Price: $19 per month ($228 billed annually)


Powtoon is a freemium tool to create animated presentations and video instructions. The best thing about this tool is that it lets you create video instructions that grab attention and have huge viral potential as opposed to traditional step-by-step video guides.

It has lots of templates with different mascots:

There are lots of available elements inside: Characters, animations, text affects, image holders, etc. The free version will keep its watermark on the final version.

Powtoon is awesome for creating concept explanations, fun tutorials and even promo videos.

The PRO package gives you 2 GB of storage. There are higher-tier plans available if you need more.

3. Wave.video

Price: $39 per month


One of my recent favorite tools, Wave.video by Animatron has one of the easiest and user-friendly interfaces. It claims to have 200 million stock video clips, lets you import your own assets and allows you to instantly resize your projects and ads to 30+ popular formats to fit your favorite social media platform. You can mix and match stock content with your own media and add stunning transitions between the clips.

The PRO package allows you to create videos which are max 5 minutes long (which will be enough for most cases). If you need to create longer videos, you’ll need to select a more expensive package.

4. Biteable

Price: $23 per month (billed $276 annually)


Biteable is a new tool that allows you to easily put together all kinds of videos, like ads, explainers, presentations and social media content. They offer a solid collection of templates, backgrounds and music allowing you to create original videos “in minutes”. You can also upload your own images to customize the look and add your own branding.

Are there any other time-saving video creation tools you are aware of?

The post 4 Tools to Easily Create Videos to Diversify Your Content Marketing appeared first on Internet Marketing Ninjas Blog.