Here’s how marketers get motivated for the new year

Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in 2019.

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Account-based marketing tools: What you need to know

An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page guide from MarTech Today brings together everything you…

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Akamai buys identity provider Janrain

With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.

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