3 pitfalls of PPC experiments

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.

Please visit Search Engine Land for the full article.

Top 10 Video Sharing Platforms as YouTube Alternatives

Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness.

Multiple studies have shown that videos can boost web Traffic, Google page rankings, user engagement, and conversion rates. Consumers are also 12 times more likely to share a video than any other type of content.

When talking about video sharing platforms, YouTube is the first site to come to mind. It’s not strange considering that YouTube is the biggest video sharing and second-largest website in the world, just behind Google.

However, not all kinds of videos are on YouTube. In this article, we’ll take a good look at 10 video-sharing websites as YouTube alternatives. These platforms have their own niche that makes them unique in their own way.

#1. Vimeo

Vimeo is a video sharing website that’s similar to YouTube, except that it offers higher quality videos using 4k Ultra HD. It’s also an ad-free platform, unlike YouTube, to make sure that the viewers can focus on watching the videos without any distractions. Vimeo is the best place for video-makers to share their high-quality videos with others.

However, just like any platform, it has weaknesses too. You’re allowed to upload as many videos as you like on YouTube without any limit, however, that’s not the case with Vimeo. Here, the maximum limit per week is only 500MB and can be upgraded to 5GB for premium users.

But let’s be honest, that’s nothing compared to the number of videos you can upload on YouTube for free.

Vimeo for youtube alternatives

#2. Dailymotion

This is probably the most similar alternative to YouTube, as Dailymotion offers the same layout and video categories that make the transition from YouTube easier. With 112 million visitors per month, this platform is surely one of the biggest YouTube competitors.

The advantage of using Dailymotion is that it has a less harsh video policy compared to YouTube. You can upload any kind of videos you want, no one will remove them. The downside to that is the lack of supervision of pirated videos.

Moreover, you can only upload high-quality videos if you’re a pro user. The high-quality video has a resolution limit of 1080p and can only be 20 minutes long.

Daily Motion for youtube alternatives

#3. Dtube

Similar to Dailymotion, Dtube also has the same user interface as YouTube. But that’s about the only similarity they have because the way Dtube operates is completely different from the video-sharing giant.

Dtube uses blockchain technology to store the videos, not one centralized server like YouTube does. As a result, the videos and personal data here are pretty much safe from hackers. Plus, this platform contains no ads and offers cryptocurrency revenue for its content creators.

Dtube for youtube alternatives

#4. PeerTube

Just like the name, PeerTube is a peer-to-peer based video sharing platform. Instead of using one server like YouTube and many other video websites, PeerTube gives freedom to its users to host their own server, called instance. Every instance contains a user and their videos and can connect to one another.

You’re free to upload any kind of videos on this platform without having to worry about being banned. The only weakness of PeerTube is its relatively young age, making the video library not as rich as its established competitors.

Peertube for youtube alternatives

#5. Veoh

Veoh is like a hybrid of a video streaming and social media platform. You can upload videos as long as you want (no length limit) and then easily share it with your friends. You can also join groups and forums, then chat with people there. Just like social media, you need to engage with many people and get them to like your content for your channel to grow.

Veo for youtube alternatives

#6. TED

It’s time to enter some niche territory. For those of you who are looking for an educational video streaming site, TED might be a fit for you. This platform has over 3,000 lectures covering a wide range of topics like technology, science, business, society, humanity, and personal growth, among many others.

Ted for youtube alternatives

#7. Twitch

After a long day at work or a long lecture video from TED, you could head to Twitch to enjoy some live streaming videos. Not just an ordinary YouTube alternative, Twitch content is focused only on games, even though you’ll find plenty of non-gaming videos as well.

Although it has a strong gaming community, YouTube is still better in some areas. First of all, you make a lot more money doing a live-streaming video on YouTube than here. Secondly, you can’t rewind videos on Twitch and last, the live-streaming performance is a bit slower compared to YouTube.

Twitch for youtube alternatives

#8. Metacafe

Metacafe is the home of short videos that are no longer than 90 seconds which are mostly low in quality. More people will know about Snapchat and Instagram Stories than Metacafe, even though it offers a similar service and is older than both of those apps. However, videos on Metacafe will stay forever and not disappear after 24 hours.

Metacafe is like a mini YouTube alternative, where you can search for videos based on trending topics and categories, as well as subscribe to a channel. People here are usually looking for funny videos, quick product reviews and tutorials.

Metacafe for youtube alternatives

#9. Vevo

After talking about educational videos, gaming platforms, and a short video library, it’s time for a video sharing website that focuses only on music videos. So, if you love music and want to watch video clips only, head to Vevo.

This website offers more than 400,000 high-quality music videos from Sony Music Entertainment and Universal Music Group. However, you can’t upload your own music video here, meaning that Vevo is more suited for music enthusiasts rather than musicians.

vevo for youtube alternatives

#10. The Internet Archive

If you’ve been looking for a childhood TV show or movie but can’t find it anywhere, maybe you should start looking at the Internet Archive. Just like the name, it’s a website that stores old and classic movies, documentaries, TV series, and other kinds of videos.

Besides enabling you to find rare footage that can’t be found anywhere else, you can upload your own videos as well. However, don’t be disappointed if you can’t find enough new and updated content on this platform compared to other video platforms.

The Internet Archive for youtube alternatives

Video making tools

After reading about these awesome YouTube alternatives, you might want to start creating your own videos. Well, it’s your lucky day because I’ve compiled a complete list of video making tools to help you craft your own masterpiece. The list consists of 121 tools and platforms for making videos, such as:

  • DIY Animation Tools
  • Video Marketing Platforms
  • Live Streaming Platforms
  • Video Editing Tools
  • Interactive Videos
  • Sound Effects Library
  • Stock Video Library
  • Sound Recording Tools
  • Scriptwriting Utilities

Guest author: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos. Connect on Twitter or LinkedIn.

The post Top 10 Video Sharing Platforms as YouTube Alternatives appeared first on Jeffbullas's Blog.

What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

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Pablo Picasso famously said: “Good artists borrow; great artists steal.” 

Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot. 

Which proves the point: For memorable content, steal what you can and make it your own.

Your content is competing for your buyers’ attention. To make an impression, you have to be more informative, more entertaining, and more engaging than your competitors, both direct and indirect.

We’re not suggesting plagiarism here. We’re encouraging you to get a deep understanding of the landscape by conducting some competitive recon. Here’s how to use competitive research to bolster your B2B Content Marketing strategy and ultimately improve performance.

How to Improve Your B2B Content Performance with Competitive Research

There are two major components to competitive research. First, you should experience specific competitors’ content in the same way your audience is. Second, take a broader look at content from the audience’s perspective. Here’s how to do both.

Analyze Competitor Content

What type of experience is your competitor giving your target buying audience? How does it compare to what you’re offering? Go undercover as a potential customer for your top competitors and see how they do it.

#1: Read Their Blogs

Take a look at what they’re posting about, how frequently certain topics come up, and how in-depth their treatment is of each topic. You can also analyze how frequently they post, how long each post is, influencer/guest involvement, and whether there’s an option to subscribe.

Once you have a feel for the blog, put the blog’s URL in BuzzSumo’s content analyzer and see how their content is actually performing. Is their approach working? If not, how can you do better? If so… well… how can you do better?

#2: Sign up for Email Lists

Content is only the first stage of a potential customer relationship, of course. So it’s worth seeing how your competitors are deepening the relationship with their audience. Sign up for their newsletter or subscribe to the blog and see what happens.

Are the emails relevant? Do they appear personalized? What do you find unsatisfying about them? 

Naturally, it makes sense to subscribe to your own email drip as well — even if you’re the one writing the messages. It’s worth seeing how the nurture campaign plays out in real time.

[bctt tweet=”‘Undercover Boss’ your own brand… Your goal is to be pathologically empathetic to your customers. Why? Because: Empathy is the Miracle-Gro of a thriving customer-centric business. – @annhandley of @MarketingProfs” username=”toprank”]

#3: Attend Webinars

A webinar takes time and resources to plan and execute, so it’s a good way to gauge how your competitors are shaping their content strategy. Take note of what topics they’re covering, and whether they have other industry experts co-hosting. 

Live webinars generally have publicly-displayed stats on who is listening, and a chat for live engagement. Take note of how many people turned up, how many stay on for the entire webinar, and how many use the chat functionality. 

Zero In on Audience Intent

Keeping track of what works for your competitors is only part of the equation. Your content is competing with more than just what other players in your industry are publishing. It’s competing with everything else trying to grab your customers’ attention. As customer service and experience expert Shep Hyken has put it: “The good news is that you no longer have to keep up with your competition; the bad news is that now you have to keep up with your customer.”

[bctt tweet=”The good news is that you no longer have to keep up with your competition; the bad news is that now you have to keep up with your customer. @Hyken” username=”toprank”]

The best way to keep up with your customer is to know exactly what they’re looking for, how they’re looking, and whether or not they’re finding it. Here’s how to get started.

#1: Analyze Top-Shared and Linked Content by Topic

Last year, BuzzSumo released their Content Trends 2018 report. In it, they found that social media sharing had decreased by 50% in the last three years. Social shares used to be common currency; now they’re a rare gem.

As such, content that’s actually earning social shares is well worth studying. Check to see what content is ranking first in search, for sure, but don’t neglect the social aspect. It’s worth looking at what content is earning backlinks, too — that’s another sign the content is resonating with its intended audience.

#2: Explore Keyword Intent

As search algorithms become more sophisticated, keyword research has grown increasingly complex. Modern SEO is less about finding one or two brief phrases to rank for, and more about topic clusters and long-tail keywords. 

When doing keyword research, focus on how your most valuable audience would search for what they need the most. For example, if you’re offering a cloud-based ERP for small businesses, top-performing content for “cloud-based ERP” is likely to be less relevant to your audience than the long-tail variant “cloud-based ERP for SMB.”

Read: The Key to SEO & Content Marketing Success: Understanding Search Intent

#3: Fill Content Gaps

Once you have dialed closer into audience intent, you can identify where existing content isn’t meeting their needs. The end result of this research will be clusters of lower-volume but highly relevant keyword phrases that don’t yet have high-quality, best-answer content in their search results.

Writing content to address these long-tail clusters will provide far more value for your audience than trying to capture a highly-competitive, more generic single phrase. 

#4: Connect with Industry Influencers and Experts

Whether you’re engaging in ongoing influencer marketing initiatives or maintain contact and rapport with a small group of personal industry contacts, industry thought leaders and niche experts can be invaluable resources in this pursuit. When you work with the right influencers, there’s an incredible opportunity to gain deeper insights about who your audience is, what they care about, and what they’re struggling with so you can create content they’re searching for and need.

[bctt tweet=”Working with B2B influencers allows our brand to have a constant pulse check with purchase decision makers. – @konstanze” username=”toprank”]

Read: The Intersection of SEO & Influencer Marketing: What B2B marketers Need to Know

Competitor Research Tools

The kind of content analysis you’ll need to do for proper competitor research can’t be done alone. Here are a few of my favorite tools that make the job more manageable.

  1. BuzzSumo to find top shared and linked content by topic or domain.
  2. SEMrush to help identify long-tail keywords, topic clusters and content gaps
  3. RivalIQ to monitor social media sentiment, track engagement and more
  4. QuickSprout to analyze competitor site performance.

Get Competitive with Your B2B Content

Competitor research can inform your Content Marketing strategy in two crucial ways. First, you can see what your competitors are doing that’s working, borrow it, and do it better. Second, you can see what they’re not doing, where your content can step in and shine. For both, it’s about delivering uniquely valuable content in the context of an ongoing positive brand experience.

Need help with your content strategy? Our SEO audit can help identify the biggest opportunities to get ahead of competitors.

The post What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance appeared first on Online Marketing Blog – TopRank®.

Google’s rel=”sponsored”: Are You Going to Use It?

A few weeks ago Google announced support for a new link attribute rel=”sponsored” (together with its sister attribute rel=”ugc”).

In addition, they also mentioned that rel=”nofollow” attribute will become even fuzzier than it used to be as Google was going to start using it as a “hint”

rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

To sum up key points from the announcement:

  • There are now more than one way to inform Google of your linking patterns (i.e. to mark sponsored and user-generated links)
  • All of those link attributes are going to be used as “hints”, meaning that Google will officially use nofollow links to inform its algorithm of this signal
  • There’s no need to do anything with your current nofollow links

The announcement caused a good deal of discussions which I was monitoring for some time to create this summary.

SEO speculate that the new attribute was introduced in response to lots of “core” sites applying site-wide nofollow making it impossible for Google to understand which of those links should actually be taken into account and how to make sense of that.

Rel=”sponsored” Carries No Pagerank

Over at Pubcon, Google’s Gary Illyes shared that the link attribute carries extra information but passes no PageRank:

No PageRank

It is – again – confusing because Google states that all those tags attributes are going to be used as “hints” – so what does that mean if they are not going to flow Pagerank?

This has now changed. All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search

So far tests show no difference in using rel=”nofollow” or rel=”sponsored”.

It’s Not For You, It’s For Google

Many people were left wondering why would they use the attributes anyway. What is there for website owners?

Well, basically nothing.

Over at SMX advanced Gary Illyes stated that the new link attribute was optional and Google needed it to “to understand linking patterns and how people are linking”.

And SEOs reaction was ranging from favorable to sarcastic, and sometimes it is hard to tell one from another:

The Future of the Attribute Is Likely to Be That of Rel=”Author” & Rel=”Next”

In most cases, SEOs remain skeptical expecting Google giving up on the attribute after failing to see a wide adoption, just like they gave up on rel=”author” and rel=”next”/”prev”

Still, many of us think that helping Google “train” its systems and understand web patterns better by using the attribute may be a noble cause, even though it may have no future.

I am saying “many of us”, not meaning I personally share that sentiment.

Others suggest that introducing rel=”NoOneCares” might be a better idea showing that Google’s algorithm is mature enough for it to handle linking automatically without forcing yet another tag on us.

Waiting for rel=”NoOneCares”, when Google is finally smart enough to decide for itself what is good vs what is popular among the 0.01% of the population who post links on the internet.

Time will show but let’s not forget that Google did manage to force rel=”nofollow” on us, despite all odds, so it will all depend on how aggressive Google is going to be with this one.

nofollow

As Neil Patel points out in his review, if social media giants start using the sister attribute rel=”ugc” to mark their links, both the attributes may survive.

WordPress has already announced their official support of rel=”ugc” attribute making it a default for the comment section starting from WordPress 5.3. The change went into an affect on November 2. So update your WordPress if you want to be in.

With WordPress joining in so quickly, there’s hope for the link attributes.

SEO Tools Showing Rel=”Sponsored”

Not many tools have caught up with the announcement yet, but we know at least two that have added support for the new attribute:

Screaming Frog rel=sponsored

There may be more tools supporting the rel=”sponsored” attribute, so please speak up in the comments if you are aware of any.

Are you using the new attribute and what are your thoughts? Let’s discuss!

The post Google’s rel=”sponsored”: Are You Going to Use It? appeared first on Internet Marketing Ninjas Blog.