How To Check If An Influencer Is Actually Influential

How To Check If An Influencer Is Actually Influential

The concept of influencer marketing is certainly not new. It has been around for ages in the form of word-of-mouth marketing.

However, in the last few years, this form of marketing has seen unprecedented growth.

Having realized its potential, 63% of marketers last year planned to increase their budgets for influencer marketing.

One of the major challenges in influencer marketing is to identify relevant influencers. You need to make sure that each influencer you partner with is an expert in your industry or niche and is trusted and followed by a large number of people.

But how can you identify whether or not a potential influencer is really influential or not? The number of followers is not the only criteria you need to use to evaluate an influencer. This post will show you five effective ways to identify real influencers.

Attributes to evaluate

It takes a lot of effort to find the right influencers for a campaign. You need to find someone relevant and influential enough to help you achieve your campaign goals.

Also, you need to be careful when looking for influencers so you don’t end up with fake influencers who will eat away your budgets.

Here are some of the most important attributes to evaluate when you search for the right influencers.

#1. Engagement

An influencer who has a large number of engaged followers who like, comment, and share their posts has a high engagement rate. A high engagement rate implies that the followers are interested in their content and are enjoying it.

However, if the number of engaged followers compared to the total number of followers is too low, it raises a red flag. This indicates that their followers aren’t very engaged or that their followers haven’t been gained organically. So you need to evaluate the engagement rate of your potential influencers.

#2. Authenticity

To gain the trust of their followers, influencers need to be authentic. Their content needs to reflect their genuine passions towards their niches.

Their sponsored content shouldn’t look salesy or as if they’re promoting a brand just because they have been paid to do so. An influencer’s authenticity is what makes their audience trust them and their recommendations.

Make sure that your influencer’s content looks authentic and that their followers receive it well. In fact, 75% of marketers look for authenticity when they choose influencers for their campaigns.

#3. Leadership

A successful influencer is one who is able to inspire and motivate their followers with their unique content. Your potential influencer needs to be able to do so.

Go through their social accounts to get an idea of the quality of work they can deliver. In order to create a lasting impact in the minds of their followers, an influencer must produce quality content. Also, make sure that they have a decent-sized following on their social accounts.

#4. Expertise

It doesn’t matter how many followers or how high an engagement rate an influencer has – if they’re not from your niche, they can’t help you reach your goals. An influencer can’t afford to be a jack-of-all-trades. They need to be a master of one or a maximum of two related niches.

So to get the desired results from your campaigns, you need to collaborate with influencers from your own niche.

#5. Activity

Content that leaves an impression in the minds of an audience is the mark of a successful influencer. Other than the quality of content, this also depends on their frequency of posting content. An influencer who is very active on social media is likely to be a better partner for your brand.

Also, you need to find an influencer who invests time into engaging with their followers. Check if they reply or react to comments and post interactive content (polls, quizzes, or contests).

How to evaluate an influencer

To think that a high number of followers will result in high engagement is a huge misconception. You need to be really careful when identifying influencers or you might end up collaborating with an ineffective one.

But, how will you identify real influence?

Here are some effective ways to evaluate the attributes discussed earlier and identify real influencers:

#1. Use influencer marketing auditing and rating tools

In the process of influencer marketing, finding a suitable and relevant influencer is one of the major obstacles. And it gets really tricky when it comes to identifying if the influencer is really influential or not.

As discussed before, you need to calculate their engagement rate, authenticity, quality of their followers etc to find out if they are really influential. Now to measure and assess all these parameters manually is next to impossible and not feasible.

Thankfully you have tools like Buzzweb to identify if your potential influencer is influential enough. This platform will help you analyze the Instagram profile of an influencer to evaluate their authenticity.

Use Influencer Marketing Auditing and Rating Tools to check an influencer

This analysis will give you detailed insights into their overall Instagram rating from A+ to F, engagement rate, audience quality, and demographics of their core audience. You can also evaluate the price of the post of any blogger using Buzzweb.

#2. Calculate engagement rates

When evaluating influencers, the number of followers shouldn’t matter as much as the engagement rate. Consider the most recent 20-30 posts from your potential influencer and calculate the engagement rate.

In fact, influencers with a very high number of followers tend to have lower engagement rates. So you need to carefully calculate the engagement rate of your potential influencers to find out if they are really influential or not.

#3. Google your potential influencers

You can also use Google to search for your potential influencer to find out if your potential influencer is really influential.

The search will provide you a fair idea about the authority of your potential influencer on social platforms. You should be able to see their mentions or any guest posts they might have written.

Even if an influencer doesn’t have a huge social media following, their overall online presence is an indicator of the influencer’s authenticity. You should also scan their social media content to check out their past brand collaborations. Find out if they promote products that are useful and valuable to their followers or if they promote anything and everything.

#4. Vet accounts with a large number of followers

It takes months (even years) to gain a large number of followers organically. It can’t happen overnight. Except for popular celebrities, of course.

So make sure to vet accounts with a large number of followers gained in a short time. If you only consider the number of followers as a criterion to select influencers, you may end up collaborating with fake influencers.

You can use tools like Social Blade to determine the follower growth trend of your potential influencers. Be wary of any sharp spikes in follower growth as this indicates inorganic growth.

Vet Accounts with a Large Number of Followers to check an influencer

#5. Investigate any sudden or sharp increase in engagement

When you evaluate the engagement rate, be wary of any sudden or sharp spikes. Occasionally, influencers from the same niche or industry might like, comment, and share each other’s posts. This naturally increases the engagement rate.

However, it’s a potential red flag when an influencer who has a high number of followers and gets really high engagement too. For example, if an influencer has 90K+ followers and gets more than 20K likes and comments, it might be a cause for concern.

#6. Check the quality of engagement

Another effective way to evaluate real influences is to check the comments on your potential influencer’s posts. If you notice that the comments are repetitive and spammy, then they are likely to be bots.

In the screenshot below, you’ll see that the comments are absolutely meaningless and spammy. Sometimes, even genuine influencers may get a few spammy comments on their posts. However, when compared with a fake influencer’s account, the percentage will be much lower.

Check the Quality of Engagement to check an influencer

Image Source: TNW

Are you ready to identify real influencers?

The choice of influencers can make or break your influencer marketing campaigns. So always consider your campaign goals and choose your influencers accordingly.

Don’t fall into the trap of looking for influencers with a high number of followers. It doesn’t necessarily mean that the influencer is actually influential or that they can help you achieve your goals. Check their engagement rates, quality of engagement, quality of followers, and the other parameters discussed above before you collaborate with them.

Do you know of any other effective ways to check if an influencer is really influential or not? Let us know in the comments below.

Guest author: Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, Targeted Traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Follow him on InstagramFacebookTwitter and LinkedIn.

The post How To Check If An Influencer Is Actually Influential appeared first on Jeffbullas's Blog.

9 Practical Ideas To Overcome Procrastination

9 Practical Ideas To Overcome Procrastination

Every now and then we find ourselves engrossed in useless activities and missing out on the important things on our to-do lists.

We keep telling ourselves that there will be enough time to do it LATER. We spend our days sitting on a couch, scrolling through social media feeds when we should instead be finishing up the pending work piled up on our tables.

Yet we are unable to move from the comfort of our couch to the messed-up table that desperately needs our attention.

Summarizing the above in an easier way – procrastination is what keeps us from focusing on our priorities.

It is the intended but counterproductive postponement of a planned task, despite knowing the benefits associated with its completion. While delaying tasks, we feel that a psychological force is keeping us from pursuing what we had planned to achieve. Nevertheless, it is very important to beat this force before it beats us!

To beat it we must first figure out why we procrastinate.

There is primary psychology associated with the act of procrastination which encourages us to blindly continue doing it. We must identify why our mind stops us from working to our full potential.

Prior to researching this subject, I always assumed that procrastination is a flaw and an irrational act which causes a decline in our productivity. After the research however, I realized that it can be advantageous as it assists us in altering our mundane routine. The challenge associated here nevertheless is a big one, i.e. to differentiate whether feelings of procrastination are rational or irrational.

In this article, we will be going through some tips and tricks to beat our irrational thinking and counter procrastination like a pro!

#1. Choose your poison, TODAY!

According to a survey, procrastination affects over 20% of the population. The key to killing procrastination is concentration and focus. Often, we have so many tasks lined up that we feel overstressed and end up doing nothing.

Begin by picking up one task at a time. Try to choose the one which you had been avoiding the most so you just get done with it as soon as possible. Once you have selected the first task, start working on it right away. Do not wait for another couple of hours or a day or so, because that tomorrow never arrives!

choose your poison for overcome procrastination

#2. The Five-Minute Phenomenon

This is considered as probably one of the best ways for people struggling with procrastination and works like a miracle! Surprisingly it involves just two simple steps:

  • Ask yourself, ‘So what can I do TODAY and right NOW that moves this task ahead even if by a tiny bit?’
  • Once you are done identifying the action, start working on that task for exactly five minutes. Set a timer to monitor yourself. It has been proved by research and several studies that once you get off to some work, you end up completing it by the highest probability. This happens because of a psychological effect known as the Zeigarnik effect, which suggests that most unfinished tasks hang on to one’s memory for the longest periods of time.

A small action taken is still an action taken and can make a great difference. Once you start the seemingly small task, a loop will keep running in your mind to just finish it off as soon as possible, and this is how those five minutes will prove to be a miracle for you!

the five minute phenomenon for overcome procrastination

#3. The Power Hour!

As suggested by its name, the power hour is one where you put all your distractions aside and only focus on the important job. This also includes rest gaps where you get to relax, but the chunk of time spent working will be the most concentrated. You will at this point be able to complete the greatest chunk of the work.

To begin with, have long intervals of rest – my suggestion is a 20+minute break would do great. Research has suggested that the human brain goes through several crests and troughs, and to maximize productivity one must utilize these crests and troughs effectively. A balance has to be found between modes of relaxation and focused concentration.

the power hour for overcome procrastination

#4. Kill the enemy with Grace

It has been suggested by research that the more a person forgives themselves for the previous wrongdoings, in this case: procrastination, the more likely they are to perform effectively in the future. Accept the apology your inner self has been making for finding excuses and killing time for so long. Take a lesson from your past experiences and use it as motivation to manage tasks efficiently.

kill the enemy with Grace for overcome procrastination

#5. Pick a power song

Power songs work just like a power nap. As a power nap re-energizes your mind and boosts your productivity, a similar course happens with a power song as well. Pick a song that really uplifts your spirits and play it whenever you feel like your brain is heading towards procrastination. Listening to it will activate your brain cells and remind you to not lose track of the work at hand.

Pick a power song for overcome procrastination

#6. Cloak yourself

At various instances, we find our minds so jumbled up that we are unable to find the root cause of our distractions.

Ask yourself questions: ‘Is something scaring me? Am I not able to figure out the starting point for this?’ Try answering these questions out loud starting with, ‘I am not able to do this because…’ Assess what shows up in your mind; identify your doubts and uncertainties and make a path to overcome them and stay happy. During the process you will realize that the monsters you had been hiding from, were not as horrible as you had imagined.

Cloak yourself for overcome procrastination

#7. Give yourself a break already

Most of us keep too much on our to-do lists that the overcrowded list itself gives anxiety. One way to stop this and prevent procrastinating is to decide what can you can remove from the long list of items. Try putting off some of these and diverting attention towards the more important work. You will realize that the simplified list is far better to look at, and you will find yourself much more focused, and determined to do these.

how to stop procrastination for overcome procrastination

#8. Make a bet with your buddy

Having a buddy to account yourself to is a great way to complete work on time. To make it more fun, place a bet with your friend. Set a day and time with him/her and tell them that you will complete your pending tasks before the set time. This will induce a sense of challenge and competition in your own self, automatically motivating you to get done with the work on time.

Level of procrastination to overcome procrastination

#9. Reward yourself

Another way to trick yourself is to set a time for a task and reward yourself once you complete it. Research has shown that the human brain is much more respondent towards the reward incentive and therefore it can be used in a great way to develop better habits! A good example of this would be to treat yourself with a candy bar each time you finish a chapter of a book.

Guest author: Amir Khan is an inbound and SEO strategist and the founder of Digiwisers, a digital marketing agency. He assists B2B and B2C businesses with ROI growth and effective online presence, he’s also a regular contributor on various authoritative blogs. Follow him on TwitterFacebook and Linked for more online marketing-related updates.

The post 9 Practical Ideas To Overcome Procrastination appeared first on Jeffbullas's Blog.

How Strategic Use of Color in Web Design Can Increase Conversions

How Strategic Use of Color in Web Design Can Increase Conversions

A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or political agenda, while many do it to Make Money.

Whatever their purpose, webmasters are primarily concerned with getting conversions. A conversion could come in the form of a subscription to a newsletter, someone filling out a contact form, or a visitor buying a product or service being offered.

While increased Traffic and higher ranking in search results are important indicators of a website’s success, there is nothing like getting conversions to tell a webmaster that he or she is doing things right.

One could have massive amounts of Traffic and skyrocketing rankings and still get few to no conversions.

A lot of factors affect conversion rates. Not too many people realize, however, that the color used in the web design is one of them.

Colors make a website look pretty, but they do more than that. The colors you use on your website can also bring out certain reactions, emotions, and attitudes from your visitors, at least according to color psychology.

What is color psychology?

A sub-field of behavioral psychology, color psychology focuses on how colors affect human behavior. It studies colors and the emotions, attitudes, and values associated with them.

Here are some basic colors and the human behaviors associated with them.

Blue

Blue has always been associated with calmness and serenity. It’s also a cool color and is believed to have the capability to lower people’s blood pressure and heart rate.

Color psychology like blue sky resumes for color in web design

As an idiom in the English language, blue is synonymous with being sad.

Color psychology like Phillips for color in web design

Blue is a popular color for businesses, as it represents stability, reliability, security, intelligence, and trust, qualities that organizations would like to possess and project to the community.

Red

If you’re a marketer and you’d like to create a sense of urgency, there is no better color to use in your materials than red.

Color psychology Red like JCPenney for color in web design

An ad for a clearance sale, for example, with a very red background can send people’s hearts racing when they see it. In all likelihood, they will rush to where the sale is happening so they won’t miss out on the discounts being offered.

Color psychology Red like JWI Louvres for color in web design

Red is also commonly known as the color of passion, which could range from love to jealousy and danger.

Yellow

Being the color of sunshine, yellow naturally fills people with a sense of cheerfulness and optimism.

Color psychology Yellow like Font Shop for color in web design

Some people also claim that the sight of anything yellow makes them feel a bit younger.

Color psychology Yellow like Hlvticons for color in web design

Yellow can get overwhelming though, especially when there’s too much of it. Go easy on using yellow when designing your website.

Orange

When you mix yellow and red, you get orange. Consequently, the associations with both colors come out in orange as well.

Color psychology Orange like stickermule for color in web design

Like yellow, orange also brings out the cheer in people. It creates a sense of urgency as well, just like red. It’s also an excellent color to use if you want to catch attention. Proof of this is the fact that many web designers prefer to use orange for their call-to-action buttons.

Color psychology Orange for call-to-action button for color in web design

White

In the West, white is inexorably linked to innocence or purity. It’s also associated with cleanliness and hygiene, which is probably why it’s most commonly used in the healthcare industry. White uniforms and white walls are pretty standard in medical facilities such as hospitals, clinics, and laboratories.

Color psychology White like HealthCare for color in web design Color psychology White like Atlason for color in web design

Green

The use of green is pretty much a given for ads, websites, and other marketing materials for anything that touches on environmental concerns.

Color psychology Green like SaveOnFoods for color in web design

Green, however, is also associated with decisiveness. Like blue, green is easy on the eyes and promotes calmness, peace, and relaxation.

Color psychology Green like blue&green for color in web design

Black

Black may be most commonly associated with death, doom, and gloom, but it’s more than that.

Color psychology Black like Bear Grylls Heroes for color in web design

Black exudes elegance and sophistication that makes it a popular choice for ads featuring cosmetics, fashion, and luxury products.

Color psychology Black like Accademia Del Lusso for color in web design

There’s also a reason why the phrase “black is beautiful” was coined. Black is great for promoting power and edginess as well.

Color psychology is key to success

For web designers and marketers worth their salt, understanding colors and the human behaviors associated with them is a key ingredient for success.

As long as they choose colors wisely, they have a much better chance of eliciting the reactions they want to get conversions and further their agenda, whether it’s social, political, or just plain business.

However, it must be said that the behavioral associations made by color psychology are by no means watertight. Our personal preferences and experiences make us see and respond to colors differently.

Still, the associations as laid down by color psychology come close to the truth. Color psychology generally gets the behavioral links to the color right, which is something not lost on web designers and marketers. They wouldn’t be applying color psychology to their work if those associations are nowhere near reality.

Choosing your web design colors to boost conversions

When your agenda or business can be categorized under the fields mentioned earlier in this article, it’s natural for you to go for the colors closely associated with them: Green for environmental causes or products, white for healthcare-related concerns, and so on.

Generally, however, you must research your target market first, since it’s the best way to determine the color that will make them react the way you want them to react. Your research must consider gender, age, cultural upbringing, and other essential factors.

Women and men, for example, have their own color preferences. If you’re selling to either gender or both of them, then you need to find out what colors they like and apply the scheme to your web design.

If your website is geared towards children, then your web design could benefit from a splash of vibrant colors like yellow, green, or even red.

Performing A/B testing is also a great way of finding out which color combinations and placements work best for generating leads and ultimately, conversions.

Guest author: Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.

The post How Strategic Use of Color in Web Design Can Increase Conversions appeared first on Jeffbullas's Blog.

Cross-Team Collaboration: How to Include All Your Employees into Different Aspects of Digital Marketing

Your brand is delicate. It can be compared to rare lily, having to be coaxed carefully and softly into full bloom. What does that mean for your brand?

You have to very deliberately curate and grow it, avoiding the many pitfalls that even big brand often fall into. One single brand image problem and you could lose a chunk of your user base.

A good strategy for cultivating a strong brand from that tender little bloom is by getting the entire team on the same page.

Why Collaborate?

Stop, collaborate and listen… Vanilla Ice knew what he was talking about… sort of. The best brands collaborate as one entity, working as a team to make sure they have the best final product possible. Those brands aren’t insisting that marketing remains in Marketing or sales remain in Sales. The whole team is responsible for each part because in the end it all fits together.

Think of your brand as a chain. Do you want a weak link breaking off the rest just because that link wasn’t aware of what is being done day to day to market it? Alright, so the analogy falls apart in the middle, but you see my point. Everyone should be collaborating and participating in the marketing of your brand.

What you will get as a final product is an innovative brand that is plugged into the community in the now, ready to move into the future.

So, where do you start?

Engage Your Team in Your Social Marketing

Social media is where your team can really thrive and get the most direct results. Authenticity is important in driving brand popularity. Consumers want to know they can trust you and so they need to relate to you. Being a faceless entity just doesn’t cut it anymore. The modern day customer expects more.

Put together a digital packet that tells your team members about the tone and voice of your company. Discuss with them what is and isn’t appropriate to post. Then ask for their ideas. You will get a ton of fresh perspectives with unique ideas for how to market the company on social media.

Another reason this is a great idea is that it will look from the consumer side like these team members are being spontaneous, while you know that while the ideas came from them, it was tailored to fit into your social campaigns.

Featured tools and resources:

Make sure you have clear guidelines in place. You don’t want your team members to go too relaxed in their public style when talking on your behalf, plus you don’t want them to feel to limited either. There’s a fine balance there and this guide from Sprout Social will help you maintain one. It also contains some actual examples of social media posting guidelines from several brands to help you out:

social media guidelines

Slack: Set up individual channels for different teams and purposes and that my team members can interact with one another. There’s a huge potential for automating here: For example, you can import your brand mentions into Slack to engage your team in talking to your brand promoters and let them support the positive sentiment or revert the negative one:

Twitter inti Slack

Brand Identity and Design Decisions

A big mistake many startup founders make is to hire people from outside to design their brand identity for them. Your brand is your unique, most important asset and your team is one of those integral parts of it that makes it so unique.

Your sales team, customer support team, and of course you as a founder – you all are going to be in the front line working with your customers and getting them to like and recognize your brand going forward.

Engage your team in forming your brand identity and you’ll turn them into believers right away.

Together you can come up with a new design and identity: The more people are involved, the better! All from different backgrounds, so bringing together multiple ideas and experiences in working with your future customer.

Featured tools and resources:

Canva has a powerful collaboration element as part of their PRO package allowing teams to work together to design consistent social media graphics, working on templates and brand kits together.

Create folders for different projects, let team members create mockups and more. It is all just as intuitive as using Canva as a single person and it is so user friendly that anyone can use it without much help.

Canva for Work

Duda is a web design platform with a very powerful collaboration component, empowering agency teams and client-side teams to contribute to website builds based on each stakeholder’s individual skill specialties:

  • Add team members and assign different permission levels for bloggers, designers, developers, marketers and more.
  • Automate workflow communications with clients using smart email templates that prompt them to populate content sections or to view weekly analytics reports.
  • Use the “Sections: module to assign and build custom blocks of page elements that can be saved to shared libraries for flowing in to multiple client projects, making it easier to customize designs at scale.
  • Make the workload you impose on your clients as light as possible by sending them forms for bulk uploads of assets that you can then easily flow into page designs.
  • Create your own widgets with third-party integrations and full CSS code control and use these across pages and websites.

If you want to have more control over the tools your team is using, for a lighter, more scalable project pipeline, Duda may be worth checking out.

Duda collaborate

Invision App allows you to work with your team by designing logos, websites and more on this collaboration app. Create multiple prototypes and view them on any device. It is simple, clean, easy to use and provides free feedback.

Invision App collaboration

Content

Content is probably the most integrated marketing area out there. It touches every aspect of marketing, from customer satisfaction to advertising. Hence, everyone, from marketing to sales to tech, should be involved in Content Marketing. That doesn’t mean everyone should be writing blog posts or creating drip campaigns.

Some people can contribute to blogs, some make videos, some can simply contribute ideas and share sources.

Getting your team involved in content is one of the easiest way to engage them in digital marketing and adapt your content to cross-channel marketing. How they choose to do so makes the end result all the more unique and impactful. What matters is to set up the culture to encourage collaboration and idea sharing.

Featured tools and resources:

Trello is a great tool for sharing and organizing ideas. You can set actionable columns (with due dates and responsible people) as well as generic dashboard where everyone can just drop ideas as they come:

Trello

Coschedule is a content editorial platform that has a very powerful collaboration component. You can manage all kinds of tasks lists for every content asset in your calendar including research, brainstorming, design, and then (social media) promotion. Use color-coding, to-do lists and comments to get as many engagement as you can:

oschedule collaborate

Scribblar is a fun educational tool that is usually used by teachers and students. But it is also for teams who want a more visual way of brainstorming ideas. Many find it easier to scribble a concept down then use words to describe it.

Further reading: How to Collaborate: Examples, Tips & Tools for the Ultimate Influencer-Sourced Content Asset

Do you have an idea on how to get a team collaborating on digital marketing campaigns? Let us know in the comments.

The post Cross-Team Collaboration: How to Include All Your Employees into Different Aspects of Digital Marketing appeared first on Internet Marketing Ninjas Blog.

5 Awesome Free Keyword Research Tools (Based on Search Suggestions)

The search industry is evolving fast: We have Google updates and core algorithm changes being announced and we see new awesome tools being launched regularly. It’s one of the most exciting industries to work in.

As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term.

It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all free, some of them offer optional registration and provide different ways to play with as-you-type search suggestions

1. UberSuggest

(Free, no login required)

  • Sources: Google Suggest, Google Keyword Planner
  • Export: Yes

Unique features: This one is the most advanced of free keyword tools you’ll ever find. There’s no need to login to access all the features including search volume and competition numbers, and advanced filters.

Ubersuggest

2. Keyword.Guru

(Free, no login required)

  • Sources: Google, Yahoo!, Bing, Youtube, Amazon, Ebay and Google Play
  • Export: Yes

Unique features: A free and fast keyword research tool from @YoungbloodJoe gives you a quick overview of related phrases. Use it when you are stuck and need a quick inspiration.

Keyword Guru

3. Bulk Suggest Tool

(Free, no login required)

  • Sources: Google.com, Bing.com, Youtube.com, Amazon.com
  • Export: Yes

Unique feature: The tools is multi-step: It keeps running to grab key phrases for every latter of the alphabet, then you can select key phrases and proceed to the next step to generate more phases for each of them. This is the best way to discover longer, more specific phrases to narrow your targeting.

The output is very convenient as well: You get to see the dashboard of keywords (all on one page) with different databases side by side: Google and Bing (generic), Youtube (entertainment) and Amazon (ecommerce)

Bulk Auto-Suggest Works part 2

You can read more about the tool here: Best Tool for Content Brainstorming

4. SerpStat

(Freemium, login needed for some features, like an export)

  • Sources: Google Suggest
  • Export: Yes (But you need to register for that)

Unique feature: Filter results to only show questions which people type in the search box: This is a great way for how-to content and frequently asked questions!

Using a special algorithm, we choose interrogative questions. You can easily create a content plan for your website with them.

Serpstat also generates a tag cloud allowing you to drill down into the subtopics and expand them as well.

serpstat

5. KeywordTool.io

(Freemium, login needed for some features)

  • Sources: Google, Bing, Youtube, eBay and App Store (+ Support of multiple countries and languages for each source. I was testing it in English only)
  • Export: Yes (Select phrases and copy them)

Unique feature: This is the only tool that supports App Store I am aware of!

keywordtool

Happy brainstorming!

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